Third-party logistics leader will use robotics solution to drive cost savings and operational efficiencies

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Jul. 30, 2025-- Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating frontline workflows, today announced Geneva10 Fulfillment (G10) has chosen Zebra Symmetry™ Fulfillment, a comprehensive AI-powered solution combining the functions of a warehouse execution system (WES) with robot fleet management and powerful analytics, to increase productivity and reduce costs in its warehouse operations. Using this solution along with Zebra Symmetry Connect Fulfillment AMRs, G10 expects to increase productivity by more than 40%, lower costs, and manage higher order volumes more effectively.

G10, a leader in third-party logistics (3PL), is set to deploy the solution specifically for batch and cluster picking operations for two of its e-commerce clients. The deployment is expected to substantially enhance pick rates by transitioning G10’s current manual picking process into an automated, autonomous mobile robot (AMR)-assisted picking operation. This more efficient, collaborative approach will improve service delivery and the company’s ability to meet stringent service level agreements.

According to Zebra’s latest Warehousing Vision Study, 93% of warehouse associates agree new technologies are essential for attracting and retaining talent. Technologies like AMRs, mobile computers, and wearables have become essential for streamlining workflows, simplifying tasks, increasing throughputs, and driving efficiencies in warehouse operations.

“We are excited to integrate the Zebra Symmetry Fulfillment into our operations as we continue to evolve and innovate to meet the growing demands of the logistics and ecommerce landscape,” said Mark Becker, President and Co-Founder, G10 Fulfillment. “This technology will increase our pick rates by over 40% and provide our employees with innovative solutions to better serve our customers.”

Zebra Symmetry Fulfillment is the latest comprehensive AMR-assisted-picking solution utilizing Zebra Connect Fulfillment AMRs, wearable technologies, software, and analytics designed to increase productivity and reduce costs in warehouse operations. This AI-powered solution adds value by:

• using inexpensive carts for buffering, reducing reliance on additional robots and enabling workers to focus on more strategic tasks.
• minimizing costs while maximizing output, providing more cubic capacity to handle 150 to 300% more volume compared to traditional AMR solutions with integrated payloads.

“With purpose-built software, powerful analytics, and a customer-first design, Zebra Robotics Automation empowers businesses to streamline their operations and achieve new levels of profitability and performance,” said Matt Wicks, Vice President and General Manager, Robotics Automation, Zebra Technologies. “The continued adoption of Zebra Symmetry Fulfillment across the market is indicative of the trust 3PLs place in the solution to help scale and grow their businesses with real business impact.”

The solution eliminates AMR wait times and increases pick density, enabling businesses to reduce their robot count by up to 30%, compared to legacy systems, further driving cost savings and operational efficiency. Optimized pick paths ensure that workers and robots are perfectly synchronized, resulting in seamless workflows that maximize productivity and reduce inefficiencies.

KEY TAKEAWAYS

• G10, a 3PL leader, selected Zebra Symmetry Fulfillment to boost its warehouse pick rates by over 40%.
• Zebra Symmetry Fulfillment will provide the necessary flexibility to scale and manage higher-order volumes more effectively.
• Zebra Symmetry Fulfillment is the latest comprehensive AMR-assisted-picking solution utilizing Zebra Connect Fulfillment AMRs, wearable technologies, software, and analytics designed to increase productivity and reduce costs in warehouse operations.

ABOUT ZEBRA TECHNOLOGIES

Zebra (NASDAQ: ZBRA) provides the solutions to help businesses grow through increased asset visibility, connected frontline workers and intelligent automation. The company operates in more than 100 countries, and our customers include over 80% of the Fortune 500. Designed for the frontline, Zebra’s award-winning portfolio includes hardware, software, and services, all backed by our 50+ years of innovation and global partner ecosystem. Follow Zebra on our blog and LinkedIn, visit our newsroom and learn more at www.zebra.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250730791202/en/

Media Contact:
Denis Klimentov
Zebra Technologies
+1-905-812-6391
denis.klimentov@zebra.com

Industry Analyst Contact:
Kasia Fahmy
Zebra Technologies
+1-224-306-8654
k.fahmy@zebra.com

Source: Zebra Technologies Corporation