Growing provider ecosystem enables rapid modernization of enterprise data, applications, decision-making, ISG Provider Lens® report says

SÃO PAULO--(BUSINESS WIRE)--Aug. 13, 2025-- A growing number of enterprises in Brazil are adopting Google Cloud solutions to take advantage of the platform’s AI, data analysis and security tools and services, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm.

The 2025 ISG Provider Lens® Google Cloud Partner Ecosystem report for Brazil finds that Google Cloud continues to gain share in the rapidly growing Brazilian cloud market. Organizations are turning to cloud infrastructure for more efficient and flexible IT systems as part of overall digital transformation initiatives. Many Google Cloud service providers are launching operations in Brazil or expanding their partnerships with Google Cloud and Google Workspace.

“The Google Cloud ecosystem in Brazil is becoming more mature and complete,” said Anay Nawathe, ISG cloud delivery lead for the Americas. “Providers are embracing Google Cloud’s ease of use and building solutions that meet the needs of AI-driven, collaborative companies.”

Google Cloud solutions are helping Brazilian enterprises make broader use of generative AI, applying the technology to use cases including customer service personalization, efficient knowledge management and faster analysis of unstructured data, the report says. Service providers are helping companies use Google Cloud tools such as Vertex AI to scale up their AI implementations. Providers that consult with clients to understand their business needs are easing skepticism about GenAI and enabling reliable rollouts.

As in other markets, Brazilian companies with solid data strategies and modern databases gain the most benefit from GenAI, ISG says. Service providers in Brazil play a crucial role in enabling clients to move beyond siloed, outdated legacy infrastructure. Companies are seeking partners that can manage, analyze and protect data using Google Cloud tools such as BigQuery, Vertex AI and Dataflow.

Google Cloud is even gaining traction in Brazil’s public sector, enabling digital transformation and the modernization of government services, the report says. From the national government’s executive and judicial branches to midsize cities, agencies are digitizing services to improve efficiency and use advanced data analysis for better-informed decision-making.

Many enterprises in Brazil that have modernized their IT environments rely on CloudOps tools to manage infrastructure, applications and data workloads across public cloud ecosystems, ISG says. Google Cloud service providers are delivering CloudOps capabilities through tools such as Google Anthos, helping clients improve scalability, efficiency, security and resilience.

“The Brazilian companies that are at the forefront of cloud adoption rely on both CloudOps and FinOps to maximize the benefits of the cloud,” said Adriana Frantz, lead author of the report. “Google Cloud ecosystem providers have become trusted partners for ongoing management challenges.”

The report also examines other Google Cloud trends in Brazil, including the growing use of Google Agentspace to develop and deploy AI agents and rising demand for Google Workspace services for real-time collaboration.

For more insights into the cloud-related challenges facing Brazilian enterprises, plus ISG’s advice for addressing them, see the ISG Provider Lens® Focal Points briefing here.

The 2025 ISG Provider Lens® Google Cloud Partner Ecosystem report for Brazil evaluates the capabilities of 31 providers across five quadrants: Google Cloud Professional Services (Consulting and Migration), Google Cloud Managed Services, Google Cloud Enterprise Data Infrastructure Services, Google Cloud GenAI and AI Service and Google Cloud Workspace Services.

The report names Accenture, IPNET by Vivo and Sauter as Leaders in all five quadrants. It names SantoDigital as a Leader in four quadrants and Atos, Avenue Code, BRQ, Movti and Xertica.ai as Leaders in three quadrants each. HVAR, Qi Network and TIVIT are named as Leaders in three quadrants each. Almaviva Solutions, CI&T, Gentrop, Rox Partner and Safetec are named as Leaders in one quadrant each.

In addition, Kyndryl is named as a Rising Star — a company with a “promising portfolio” and “high future potential” by ISG’s definition — in three quadrants. BRQ and Multiedro are named as Rising Stars in one quadrant each.

Customized versions of the report are available from HVAR and Xertica.ai.

In the area of customer experience, Persistent Systems is named the global ISG CX Star Performer for 2025 among Google Cloud ecosystem providers. Persistent Systems earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, which is part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry.

The 2025 ISG Provider Lens® Google Cloud Partner Ecosystem report for Brazil is available to subscribers or for one-time purchase on this webpage.

About ISG Provider Lens® Research

The ISG Provider Lens® Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.

About ISG

ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.

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Press Contacts:

Laura Hupprich, ISG
+1 203 517 3132
laura.hupprich@isg-one.com

Thábata Mondoni, Mondoni Press for ISG
Mobile: +55 11 98671 5652
thabata@mondonipress.com.br

Source: Information Services Group, Inc.