Simon, Humana Step Forward to Build Healthier Communities
Working in collaboration with Simon Media & Experiences, the company's media division, Humana will implement a multi-faceted program at 21 Simon centers across the country to invite community members to get moving and get healthy with the
"At Simon shopping destinations across the country, visitors of all ages come together to eat, shop, play – and, yes, exercise," said
With a specific focus on reaching older adults, Humana's program will be amplified through customized space, media and digital assets throughout the participating properties, as well as Humana-branded informational kiosks. Simon's position as both a premier shopping destination and omnichannel marketing leader will provide Humana with measurable insights into consumer preferences and trends throughout the program.
The Humana Walking Club will initially run from August through
"At Humana, we believe movement is medicine – and that staying active is one of the most powerful ways to support longevity, vitality and connection," said
With its focus on delivering value through actionable consumer insights and integrated marketing solutions, Simon Media & Experiences offers retailers and brands highly targeted, efficient ways to connect with shoppers that include everything from unique in-person experiences to cutting-edge omnichannel advertising campaigns.
About Simon
Simon® is a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (
About Humana
Humana Inc. is committed to putting health first – for our teammates, our customers, and our company. Through our Humana insurance services, and our CenterWell health care services, we strive to make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.
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SOURCE Simon