LiveWire accelerates accessibility and innovation with major pricing incentives for a limited time and expanded rider-focused features.

MILWAUKEE--(BUSINESS WIRE)--Aug. 28, 2025-- LiveWire Group, Inc., a leader in the electric motorcycle industry, announced two strategic initiatives aimed at expanding customer accessibility and enhancing the riding experience.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250827305175/en/

LiveWire Twist & Go Promo

The first is the global Twist & Go Promotion, offering significant incentives across the entire S2 lineup, which starts August 28 and ends October 31, 2025. The second is a software update that introduces two new features, Reverse, and Roll-Forward Regenerative Braking, available for all S2 models, free of charge.

Twist & Go Promotion: Unprecedented Value on S2 Motorcycles

LiveWire’s Twist & Go Promotion delivers substantial limited time incentives that make it easier than ever for riders to experience the power, performance, and innovation of LiveWire’s electric motorcycles. From August 28 through October 31, 2025 (subject to available inventory), customers can take advantage of significant incentives across the entire S2 line-up.

• S2 Del Mar™
  Starting at $9,999

• S2 Mulholland™
  Starting at $10,999

• S2 Alpinista™
  Starting at $11,999

Two New Features: Reverse and Roll-Forward Regen

LiveWire also announced a software update for all S2 motorcycles, introducing two highly requested features:

• Reverse: Controlled backward propulsion for easier maneuvering
• Roll-Forward Regenerative Braking: Enables full regenerative braking by rolling the throttle forward

This update is available now for all S2 motorcycles in North America, with plans to expand to European markets in late Q4.

A Leading Vision for Growing Ridership

Together, these initiatives underscore LiveWire’s mission to lead the transformation of motorcycling and grow the sport through electrification, rider-focused features, and expanded access. With reduced pricing for a limited time on all S2 motorcycles, whether you're a new rider entering the sport or a seasoned motorcyclist looking for cutting-edge performance, LiveWire is making it easier than ever to join the electric revolution.

To learn more, visit:

• Twist & Go Promotion: LVWR.co/incentives
• Software Update: LVWR.co/s2update
• New Rider Training: LVWR.co/newrider

About LiveWire

LiveWire has a dedicated focus on the electric motorcycle sector. LiveWire’s majority stockholder is Harley-Davidson, Inc. LiveWire comes from the lineage of Harley-Davidson and is capitalizing on a decade of its learnings in the EV sector. LiveWire plans to develop the technology of the future and invest in the capabilities needed to lead the transformation of motorcycling.

www.livewire.com

*Please find complete terms and conditions for the Twist & Go promotion, at LVWR.co/incentives

View source version on businesswire.com: https://www.businesswire.com/news/home/20250827305175/en/

Chris Corona
christopher.corona@livewire.com

Media, Images, & Video
www.livewire.com/media
media@livewire.com

Source: LiveWire Group, Inc.