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Best Buy Co Inc

Best Buy Unveils What’s Ahead for Customers this Holiday Season

MINNEAPOLIS--(BUSINESS WIRE)--Sep. 15, 2025-- The school year is underway and football Sundays are back. With this unofficial start of fall, holiday is near — and for those ready to kick off their planning, Best Buy is sharing a first look at how it’s prepared to create holiday magic like never before.

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Best Buy unveils what’s ahead for customers this holiday season

Best Buy unveils what’s ahead for customers this holiday season

This year, Best Buy is packing the season with huge savings, next-level shopping experiences and products for gifting and hosting that’ll fit every budget. Plus, there are even more ways to get inspired and explore all the hottest tech.

Ten times as many products
This holiday season, there’s a lot more to shop on BestBuy.com and the Best Buy App, thanks to the new digital marketplace. With 10 times the number of products, including entirely new brands and categories, there are more options than ever to help complete this year’s holiday shopping. Think spooky Halloween yard inflatables as part of the seasonal decor, cookware to perfect Thanksgiving dinner, and of course, that iconic holiday gift of technology — all at Best Buy.

Explore tech for every holiday moment
As shoppers gear up for the season, Best Buy is here to help complete their holiday shopping from start to finish. Not only is the retailer bringing shoppers more options to find everything they need, but this holiday there’s a lot to be excited about when it comes to discovering new tech. From exploring Best Buy creator storefronts to trying out in-store experiences, here’s a look at what to expect:

  • Epic gaming: It's an exciting year for gamers with the launch of new consoles and handhelds, like Nintendo Switch 2 and soon the ROG Xbox Ally. Best Buy also has everything shoppers need to take their gaming experience to the next level, including the latest games, gaming PCs, controllers, headsets, chairs and more.

  • Appliances for every need: Need an appliance upgrade to become the ultimate host? Best Buy is launching new experiences with brands like Shark, Ninja and Breville so customers can explore the latest tech, like the Shark CryoGlow Mask, Ninja SLUSHi and Breville Oracle Jet Espresso. Plus, Best Buy's new IKEA experiences in select stores combine tech and design to show what’s possible.

  • Wearables perfect for gifting: From Oura Ring to Samsung Galaxy Watches, Best Buy has wearables that will make the perfect gift. This fall, Best Buy is amplifying its partnership with Meta, bringing AI glasses and expanded experiences to all stores. And, in more than 50 locations, immersive showcase areas and expert support will allow shoppers to discover and demo the technology for themselves.

  • XXL Viewing: Not only is Best Buy adding XXL screens (97 inches and up) to even more stores this holiday, but select stores will also have the biggest screen yet at 136 inches. Don’t forget the soundbar, speakers and streaming devices to pair for the perfect holiday movie marathon.

  • More than double the computers: Best Buy has more than doubled the number of laptop and desktop models with AI capabilities, includingCopilot+ computers. To help shoppers find the right computer, the retailer has more than 16,000 specially trained in-store experts ready to help. Plus, get more information about ways to upgrade to Windows 11.

  • Gear for the ultimate sports fan: Best Buy is ready to help fans cheer on their favorite teams. The retailer has added licensed sports merchandise to its product lineup with the introduction of officially licensed products from Fanatics. Fans can rep their favorite teams with a vast assortment of accessories including phone cases, mini football helmets and more.

Get a jump on early holiday deals
All season long Best Buy will have plenty of chances for shoppers to get their hands on incredible savings. The savings kick off with Best Buy’s 48-Hour Flash Sale from Sept. 27–28 where shoppers can find hot deals on all kinds of tech, including laptops, headphones, e-bikes, cookware and small appliances. And from Sept. 28–Oct. 5, My Best Buy Plus™ and My Best Buy Total™ members can unwrap exclusive savings on the latest tech with Best Buy's annual Member Deals Days event.

Experience a live demo of an XXL TV in-store from Oct. 6-19and receive up to $200 off on a purchase of an XXL TV (97 inches and up)[1]. Shoppers can also take advantage of free delivery [2] on all XXL TVs and free installation on select models. [3]

Plus, don’t forget to check back in the coming weeks when Best Buy reveals even more ways to save and dates to mark on the calendar.

Convenient options for everyone
Shop and get gifts with convenience this holiday with pickup options that work for everyone, like Curbside and Store pickup, a variety of fast shipping options, and of course, in-store shopping.

Disclaimers : 

[1] After experiencing a demo of an XXL TV with a Blue Shirt. The customer will receive a coupon. Coupon applies to purchase of select 97” Class or larger TV; a single TV priced $2,499.99 or less with $100 savings or a single TV priced $2,500 or more with $200 savings. Markdowns taken from Comparable Value or current price. Not valid with any other coupons or price match requests. Excludes special order, clearance, refurbished, pre-owned and open-box items; Marketplace Products; gift cards; taxes. Limit 1 offer per coupon, per household. Valid only at Best Buy stores in the U.S.A.; excludes stores in Puerto Rico. Best Buy employees are not eligible for this promotion. No dealers. No copies. No cash back. No cash value. Coupon must be presented at time of purchase. Coupon valid 10/6/25-10/19/25.​

 

[2] Best Buy® will provide Standard Local Delivery of your TV (charges apply for delivery outside local delivery area). Haul-away of existing TV available for a fee. Offer includes Home Theater Displays. Excludes prior purchases and Best Buy® Business items. Not valid with other offers.

 

[3] Limitations apply. Discount applies to labor only. Fees for necessary parts, accessories or permits will be charged. Additional services may be needed, and applicable charges will apply. Delivery and standard installation must be scheduled as part of the qualifying product purchase. Fees may apply for deliveries outside the metro area. TV Mounting includes securing TV to customer- supplied mount and mount to wall frame and stud. TV mount bracket sold separately unless included in box with TV. Excludes drilling access holes, hiding speaker wires and custom work. Additional fees apply when mounting TV above fireplace or to any surface other than drywall. 

 

Press Contact
Julia Benda
Press@bestbuy.com

Source: Best Buy Co., Inc.