Horror Icon Matthew Lillard and Exact Sciences Help Adults 45+ Conquer Fear and Get Screened for Colon Cancer with the Cologuard® Test
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Horror icon
Best known for his roles in cult classics like Scream and Scooby-Doo, Lillard is using his horror credentials to flip the script on fear of screening. In a new effort with
“I know a lot about scary situations—and I can say from my own experience using the Cologuard® test that colon cancer screening isn’t one of them,” said Lillard. “For me, screening with Cologuard was a simple and convenient way to be proactive about my health. On the flip side, I’ve seen the impact of cancer up close, and I’m proud to partner with
The SCREEN campaign spotlights the Cologuard test, a noninvasive, easy-to-use option for people at average risk of colorectal cancer. The test requires no special prep and can be completed at home, on a person’s schedule. It has been used to screen more than 20 million times since its FDA approval in 2014.2
Colorectal cancer screenings can detect cancer early when it is more treatable or even prevent cancer by finding precancerous lesions so they can be removed. When caught in its earliest stages, colon cancer is survivable in about 90% of people.*,3
In horror movies, characters often make the wrong decision—like hiding in a shed full of chainsaws or letting their phone battery go dead. For people 45 and older, the scariest choice is skipping screening.
“Colorectal cancer is often considered the most preventable, yet least prevented cancer,”3 said
To watch the campaign video and learn more about the Cologuard test, visit ScreenWithoutScares.com.
*Based on 5-year survival rates
References
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ACS. Cancer facts & figures 2025.
Atlanta :American Cancer Society ; 2025. -
Exact Sciences . Data on file. - Itzkowitz, S. Incremental advances in excremental cancer detection. J Natl Cancer Inst. 2009 Sep 16;101(18):1244-58.
About the Cologuard® and Cologuard Plus™ tests
Developed in collaboration with
Building on this success, the FDA-approved Cologuard Plus test raises the performance bar even further and features novel biomarkers, improved laboratory processes, and enhanced sample stability. Through high performance, the Cologuard Plus test is designed to reduce the likelihood of false positives, helping to minimize unnecessary follow-up colonoscopies. Both tests demonstrate Exact Sciences’ commitment to improving CRC screening access and outcomes.
About
A leading provider of cancer screening and diagnostic tests,
Forward-looking statement
This news release contains forward-looking statements concerning our expectations, anticipations, intentions, beliefs, or strategies regarding the future. These forward-looking statements are based on assumptions that we have made as of the date hereof and are subject to known and unknown risks and uncertainties that could cause actual results, conditions and events to differ materially from those anticipated. Therefore, you should not place undue reliance on forward-looking statements. Risks and uncertainties that may affect our forward-looking statements are described in the Risk Factors sections of our most recent Annual Report on Form 10-K and any subsequent Quarterly Reports on Form 10-Q, and in our other reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
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