Honored in “Marketing Campaign of the Year” Category Alongside Allspring Global Investments, Franklin Templeton, and Invesco
LOS ANGELES--(BUSINESS WIRE)--Sep. 23, 2025--
Ocean Park Asset Management, an investment firm focused on disciplined risk management, has been named a finalist for the 2025 MMI/Barron’s Industry Awards in the Marketing Campaign of the Year category. The recognition spotlights the firm’s inventive and impactful “Leveraging the Duck” campaign, which has already garnered Gold at the 2025 Financial Communications Society (FCS) Portfolio Awards.
The four nominees in this year’s category are Ocean Park, Allspring Global Investments, Franklin Templeton, and Invesco.
“To be named alongside such industry heavyweights is an honor and a testament to the power of creative storytelling,” said Vanda Freesman, Chief Marketing Officer at Ocean Park. “In this campaign, the rubber duck may appear to some as just a toy, but for us it represents a philosophy, one that elevates a playful image into a powerful metaphor.”
The duck is a symbol of the firm’s tactical, rules-based process that helps advisors and their clients ‘duck’ during volatile markets. The “Leveraging the Duck” campaign, developed in partnership with Norton Agency, draws from a favorite analogy of firm co-founder David Wright: “When someone throws an object at your head, what do you do? You duck.” Debuting in print in June 2024, the campaign has since been woven into every marketing channel, from ETF product naming—DUKQ, DUKX, DUKH, and DUKZ—to digital advertising, events, and a direct mail initiative that shipped 4,000 bright yellow rubber ducks to advisors on National Rubber Duck Day. From June to December 2024, the campaign helped deliver a 49% lift in sales.
The MMI/Barron’s Industry Awards, presented by the Money Management Institute in partnership with Barron’s, recognize innovation and leadership in the investment advisory solutions industry. Winners will be announced at the 2025 MMI Annual Conference in October.
“Being recognized on a national stage for our marketing efforts is incredibly rewarding,” Freesman added. “But what excites us most is how this campaign has strengthened our connections with financial advisors and supported our growth.”
More information on Ocean Park’s investment offerings and suite of ETFs—DUKQ, DUKX, DUKH, and DUKZ—can be found at OceanParkAM.com.
About Ocean Park Asset Management
Ocean Park Asset Management, LLC is a registered investment advisor that serves as an investment adviser to an investment company registered under the Investment Company Act of 1940, where it provides investment management services to Mutual Funds and Exchange Traded Funds (ETFs), namely the Ocean Park Mutual Funds and the Ocean Park ETFs. Ocean Park manages nearly $5 billion of client assets as of 12/31/24. Registration as an investment advisor does not imply a certain level of skill or training.
RISKS and DISCLOSURES
Award criteria: Ocean Park Asset Management was named a finalist in July 2025 for the MMI/Barron’s Awards, based on work completed from June 2024 to present. The award is organized and tabulated by the Money Management Institute in partnership with Barron’s with no application or participation fee required.
Ocean Park Asset Management was named a winner in May 2025 for the 2025 FCS Portfolio Awards, based on work completed from June 2024 to present. The award is organized and tabulated by the Financial Communications Society. All entries require a fee for consideration, and this award is not based on investment advisory services or performance.
Advisory services are offered through Ocean Park Asset Management, LLC, a registered investment adviser (“RIA”) regulated by the U.S. Securities and Exchange Commission (“SEC”). The advisory services are only offered in jurisdictions where the RIA is appropriately registered. The use of the term “registered” does not imply any particular level of skill or training and does not imply any approval by the SEC. For information pertaining to the registration status of Ocean Park Asset Management, LLC, please call 1-844-727-1813 or refer to the Investment Adviser Public Disclosure website (www.adviserinfo.sec.gov).
Past performance does not guarantee future results and there is no guarantee that any investment strategy will achieve its objectives, generate profits, or avoid losses.
Investors should carefully consider the investment objectives, risks, charges, and expenses of the Ocean Park Mutual Funds and Ocean Park ETFs (collectively, “Ocean Park Funds”). This and other information about the Ocean Park Funds are contained in the prospectus and should be read carefully before investing. The prospectus can be obtained by calling toll free 1-866-738-4363 (1-866-RETI-FND). The Ocean Park Funds are distributed by Northern Lights Distributors, LLC, member FINRA/SIPC. Ocean Park Asset Management, LLC is not affiliated with Northern Light Distributors, LLC.
There is no guarantee that any investment strategy will achieve its objectives, generate profits, or avoid losses.
IMPORTANT FUND RISKS
While the shares of ETFs are tradeable on secondary markets, they may not readily trade in all market conditions and may trade at significant discounts in periods of market stress. ETFs trade like stocks, are subject to investment risk, fluctuate in market value and may trade at prices above or below the ETF’s net asset value. Brokerage commissions and ETF expenses will reduce returns. There is no guarantee that the Fund will achieve its objective. ETFs are subject to specific risks, depending on the nature of the underlying strategy of the fund. These risks could include liquidity risk, emerging markets risk, foreign market risk, sector risk, as well as risks associated with fixed income securities, real estate investments, and commodities, to name a few.
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Tyler Bradford
Hewes Communications
(212) 207-9454
tyler@hewescomm.com
Source: Ocean Park Asset Management, LLC