Designed in partnership with Xbox, these exceptional gaming handhelds offer incredible gen-on-gen performance gains

KEY POINTS

• Order Now: Pre-orders start at 5:00 p.m. (PST) on September 25, 2025
• Serious Gen-on-Gen Performance: AMD Ryzen™ AI Z2 Extreme and Z2 A processors offer exceptional gaming experiences and battery life improvements
• Pre-Order Raffle : Enter for a chance to win a full ROG Xbox Ally bundle package to elevate your gaming experience with over $500 worth of gaming accessories or our OMNI Figurine for ROG Elite members (USA only)

FREMONT, Calif. , Sept. 25, 2025 /PRNewswire/ -- ASUS today announced that pre-orders for the new ROG Xbox Ally and ROG Xbox Ally X gaming handhelds will begin at 5:00 p.m. (PST) on September 25, 2025. Developed in partnership with Xbox, the ROG Xbox Ally and ROG Xbox Ally X offer exceptional ergonomics and a custom software experience that marries the best of console and PC gaming in a cohesive package.

The ROG Xbox Ally is powered by an AMD Ryzen™ Z2 A Processor that delivers incredible energy efficiency, while the ROG Xbox Ally X boasts the new AMD Ryzen AI Z2 Extreme Processor for next-level performance in AAA titles. Both devices offer significant gen-on-gen improvements over the previous ROG Ally, giving gamers the best handheld Windows 11 gaming experiences available.

Order Now

Pre-orders for the ROG Xbox Ally and ROG Xbox Ally X start at 5:00 p.m. (PST) on September 25, 2025. With unmatched ergonomics and software experience familiar to both console and Windows 11 gamers. MSRP starts at $599.99 and $999.99, respectively, these handhelds offer top-tier gaming performance and flexibility at a competitive price.

Celebrate ROG Xbox Ally Pre-Order Launch with ASUS Shop and ROG Elite Rewards

Pre-order now at the ASUS Shop for your chance to be one of ten lucky winners of the ultimate ROG Xbox Ally accessory bundle—valued at over $500—to elevate your gaming experience. Our ROG Elite Rewards members can also enter for a chance to be one of ten additional lucky winners of our beloved ROG OMNI mascot figurines, in either OG (black) or white. To enter, you must be an ROG Elite member (new members can sign-up for free) and be on the lookout at our ROG social media pages to stay up-to-date on our posts for your opportunity to win an ROG OMNI figurine.

Each ROG Xbox Ally Pre-Order bundle package includes:

• 1 ROG Strix Arion (external SSD enclosure; SSD not included)
• 1 ROG Raikiri controller
• 1 pair of ROG Cetra True Wireless SpeedNova Gaming Earbuds
• 1 ROG Bulwark (TV dock/USB hub)
• 1 ROG Xbox Ally 2-in-1 premium case

All eligible ASUS Shop pre-orders of the ROG Xbox Ally X or ROG Xbox Ally can enroll into the giveaway. Promotional period for #ROGXboxAlly last from Sept. 25 to Oct.11.

For ROG OMNI Figurine, the promotional period lasts from Sept. 25 to Oct. 25.

Both sweepstakes available in the United States only. For details on how to enter without purchase, please refer to the terms and conditions below.

Serious Gen-on-Gen Performance

The ROG Xbox Ally X features the new AMD Ryzen AI Z2 Extreme Processor, giving it serious horsepower for the most demanding modern games. Combined with software optimizations from the custom Xbox experience, the ROG Xbox Ally X delivers next-gen handheld performance.

During testing on pre-release hardware, the ROG Xbox Ally X delivered up to 30% performance increase(1) in Indiana Jones and the Great Circle and Doom: The Dark Ages compared to the previous-generation ROG Ally X. The battery endurance of the ROG Xbox Ally X gives it up to twice the battery life when playing Hollow Knight: Silksong.(2). As for the ROG Xbox Ally, performance is boosted up to 20% in Forza Horizon 5 and Gears of War: Reloaded(3), and has up to 110% more battery life versus ROG Ally X.(4)Both the AMD Ryzen AI Z2 Extreme Processor and the AMD Ryzen Z2 A Processor are primed to take advantage of Radeon's latest software suite for graphical and performance improvements, including AMD FidelityFX™ Super Resolution (FSR), Radeon Super Resolution (RSR), and AMD Fluid Motion Frames (AFMF) frame generation, with the latter offering up to 60% better frame rates for improved smoothness.

In a nod to the future, the ROG Xbox Ally X includes an onboard NPU. While the current use of AI features in games is limited, these next-generation chips ensure the ROG Xbox Ally X will be ready when these enhancements roll out in the latest games. 

The ROG Xbox Ally series offers the power of Xbox, the craftsmanship of ROG, and the versatility of Windows all in one cohesive device.

Availability & Pricing

ROG Xbox Ally and ROG Xbox Ally X are now available for pre-order. Please contact your local ASUS representative for further information.

 

Press Contacts:

ASUS USA PR Team: asuspr_usa@asus.com

Notes to Editors:

ASUS USA Pressroom: https://www.asus.com/us/news/

ASUS USA Facebook: https://www.facebook.com/asus.n.america/

ASUS USA X (Twitter): https://twitter.com/ASUSUSA

Specifications

ROG Xbox Ally X (2025)

 

ROG Xbox Ally (2025)

 

(1) Tested in Indiana Jones and the Great Circle & Doom: The Dark Ages. Gameplay: 1080p, In-game default setting. Operating mode: Turbo, plugged in (AC) and on battery (DC).

(2) Tested in Hollow Knight: Silksong, 720p, FPS limit: 60, In-game graphics: low. Operating mode: Silent. The above comparison data is based on ROG Xbox Ally X (RC73XA, AMD Ryzen™ AI Z2 Extreme processor & 80Wh battery) vs. ROG Ally X (RC72LA, AMD Ryzen™ Z1 Extreme processor & 80Wh battery).

(3) Tested in Forza Horizon 5 and Gears of War: Reloaded. Gameplay: 720p, FPS limit: 60, In-game default settings. Operating mode: Performance, plugged in (AC) and on battery (DC)

(4) Tested in Hollow Knight: Silksong (720p, FPS limit: 60, in-game graphics: Low; operating mode: Silent) and Forza Horizon 5 (720p, FPS limit: 60, in-game default settings; operating mode: Performance)The above comparison data is based on ROG Xbox Ally (RC73YA, AMD Ryzen™ Z2 A processor & 60Wh battery) vs. ROG Ally (RC71L, AMD Ryzen™ Z1 processor & 40Wh battery).

About ROG

Republic of Gamers (ROG) is an ASUS sub-brand dedicated to creating the world's best gaming hardware and software. Formed in 2006, ROG offers a complete line of innovative products known for performance and quality, including motherboards, graphics cards, system components, laptops, desktops, monitors, smartphones, audio equipment, routers, peripherals and accessories. ROG participates in and sponsors major international gaming events. ROG gear has been used to set hundreds of overclocking records and it continues to be the preferred choice of gamers and enthusiasts around the world. To become one of those who dare, learn more about ROG at http://rog.asus.com/us/

"Terms and Conditions for ROG Xbox Ally Bundle Giveaway:

Who Is Eligible: To be eligible to participate in the ASUS "#ROGXboxAlly bundle giveaway" contest (the "Promotion"), an entrant must be a legal resident of the 50 United States, and be 18 or older and the age of majority within the jurisdiction where the entrant resides at time of entry in the, and must have an active ASUS Member account (sign-up link). Promotion (which may be 18, 19 or 21 depending upon the jurisdiction). Employees of ASUS Computer International ("ACI") and its parent companies, affiliates, and subsidiaries, advertising representatives and agencies involved in the Promotion, and the immediate families of any of the foregoing persons or entities, are NOT ELIGIBLE.

Click here for full Terms and Conditions as well as how to enter by mail-in."

"Terms and Conditions for ROG OMNI Figurine Giveaway:

How to Enter (No purchase necessary to enter or win): To be eligible for the Promotion, during the Promotional Period, Entrant must (1) Enter via Elite Rewards Prize redemption during the Promotion Period. Alternatively, Entrant may email ACI_Marketing@asus.com with the subject line "ROG Xbox Ally – Limited Edition Figurine Giveaway" Contest." Each individual may enter the Promotion only once regardless of method of entry. Any additional Submissions beyond the first Submission will be ignored, and not be eligible for the Promotion. Sponsor reserves the right to disqualify entries which are (a) incomplete, (b) suspected of being false or answered in bad faith, (c) illegible, (d) contain sexual content or are otherwise offensive or objectionable; or (e) not in compliance with these Official Rules. For any reviews/ articles/ posts/ ratings about Entrant's user-generated content or using experience of ASUS products/ services on ASUS or on 3rd party platforms, Entrant should disclose material connections between Entrant and Sponsor in such reviews/ articles/ posts/ ratings (for example, by stating "sponsored post by ASUS" or "promoted post by ASUS" in Entrant's reviews/ articles/ posts/ ratings). "

^[i]  Specifications, content, and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment, and other factors. Full specifications are available at http://www.asus.com

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SOURCE ASUS Computer International