Unlocking New Opportunities for Investors in Premium Entertainment Growth, as its Development Pipeline Scales Nationwide and Institutional Interest Deepens

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--Sep. 26, 2025-- Venu Holding Corporation ("VENU" or the “Company”) (NYSE American: VENU), a developer, owner, and operator of upscale live music venues and premium hospitality destinations, today announced that options on its common stock have been listed and are now available for trading on select U.S. options exchanges.

The availability of options on VENU provides investors with additional tools for managing risk, enhancing portfolio strategies, and increasing exposure to the company’s equity through leveraged positions. Listed options typically offer both institutional and retail investors more flexibility around entry points, hedging, and trading around key catalysts.

“This options eligibility reflects VENU’s increasing visibility and liquidity in the public markets and marks a pivotal step in broadening investor flexibility and access to VENU's transformative story, as we continue to expand access and engagement within the capital markets,” said J.W. Roth, Founder and CEO of VENU. “With our national venue rollout accelerating and investor interest growing, the introduction of options trading reflects increased market visibility and liquidity in our stock.”

VENU joins a select group of emerging growth companies whose equity options are made available, generally subject to listing standards set by the Options Clearing Corporation (OCC) and U.S. options exchanges such as NYSE American Options, Cboe, and Nasdaq PHLX.

Investors can now utilize standard equity option strategies, including calls, puts, spreads, and hedging approaches, to trade around VENU’s underlying shares, which have attracted increasing attention following its multi-billion-dollar pipeline of next-generation live entertainment venues.

VENU's portfolio features innovative venues like the more than 9,000-seat Ford Amphitheater in Colorado Springs, which hosted 20 national acts and 100,000+ fans in its 2024 debut, earning a Pollstar nomination for Best New Concert Venue. Upcoming projects, such as the 12,500-seat Sunset Amphitheater at El Paso (groundbreaking November 19, 2025), are backed by $31.5 million in incentives and projected to generate $5.4 billion in economic impact over 20 years. The company's Luxe FireSuites and Aikman Club offerings, with $200 million in 2025 sales targets, further drive recurring revenue through premium memberships and partnerships like AEG Presents.

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU), is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, and Texas and a nationwide expansion underway, VENU is setting a new standard for live entertainment.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Aramark Sports + Entertainment, and Tixr, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.

Forward Looking Statements

Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While Venu believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Venu’s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. Venu expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.

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Investor & Media Relations
Chloe Hoeft, choeft@venu.live

Source: Venu Holding Corporation