Gen Z Love Halloween: 93% Will Celebrate and Spend $622 on Average
Survey shows how Americans of all ages plan to celebrate the holiday
While many discussions of holiday spending and saving focus on gift-giving holidays, the findings reveal that many Americans also believe Halloween is worth saving and planning for.
"Halloween is a fun holiday that brings families, friends and communities together," said
Young Americans Celebrate and Spend More
For Halloween — AKA spooky season — young people are ready to get their scream on: 93% of Gen Z (ages 18-28) and 87% of Millennials (ages 29-44) plan to celebrate Halloween in 2025, though it was also popular with Gen X (ages 45-60, 76%) and Boomer and older (61+, 66%) respondents.
It's no surprise that Gen Z aims to go all-out for the season's celebrations. Their households plan to spend an average of
More members of the family means more masked mischief: adults with children at home plan to spend an average of
Costumes and Candy Are Non-Negotiable
Dressing up as scary creatures, beloved characters and the occasional oversized foodstuff is a big part of Halloween celebrations, but it isn't just for trick-or-treating with the family. Of adults who plan to celebrate Halloween, 52% of those with children at home plan to wear costumes this year, while 29% of those without kids at home also plan to don their masks and face paint.
Americans who plan to celebrate Halloween this year expect to spend an average of
Whether all dressed up at a Halloween party or sprawled on the couch watching horror movies, only 24% of Halloween participants would be willing to save money by switching to less expensive candy (being the one house on the block that gives out full-sized candy bars is its own reward). That said, 57% would be willing to buy in bulk to get more bang for their candy buck.
For more money-saving Halloween tips, check out this article from
Savings Keep Jump Scares Out of Your Budget
Halloween can be a scary good time, but it's best to leave the creepy surprises to creature features instead of your bank balance. Creating a dedicated fund for holiday expenses may help you enjoy more moments and memories with less worry, especially if you set up a direct deposit or recurring transfer to a high-yield savings account.
"I recommend consistently setting aside money in a holiday fund so you can enjoy these celebrations while keeping your budget and long-term financial goals on track," Castro said. "A high-yield savings account at
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