Leading Luxury Tequila Brand Celebrates Craftsmanship and Greatness
JALISCO, Mexico
, Oct. 8, 2025 /PRNewswire/ -- Volcan de mi Tierra, the distinguished luxury Tequila brand established through a joint venture between Mexico's esteemed Gallardo family and global luxury leader LVMH, is proud to announce its official partnership with Formula 1. As part of LVMH's landmark 10-year agreement with Formula 1, Volcan de mi Tierra will serve as the Official Tequila of F1, marking a significant milestone in the brand's international expansion and continued commitment to excellence.
Formula 1®, the highest class of open-wheel single-seater racing in the world, is a thrilling, high-performance motorsports and entertainment sensation commanding a devoted worldwide audience of more than 825 million fans. This partnership will celebrate the relentless pursuit of mastery shared by two rapidly growing brands.
Because greatness doesn't happen overnight. It begins with a spark of inspiration, demands a spirited drive to competition, and requires an uncompromising pursuit of precision. Every drop. Every lap. Every flag on the path to excellence. Some contenders are simply crafted for greatness.
In 2023 and 2024, Volcan de mi Tierra made its first appearance in the world of Formula 1 as the Official Tequila Partner of the Las Vegas Grand Prix. This year, Volcan will dramatically increase its presence across F1-operated hospitality spaces, including the F1 Paddock Club throughout the remainder of the 2025 season.
Animated by the simple, inarguable premise that "Tequila should taste like Tequila," Volcan de mi Tierra's prestigious portfolio of ultra-premium, single NOM Tequilas are born from the union of traditional Mexican craftsmanship and global luxury. From harvest to bottle, each step of the brand's uncompromising production process reflects an unwavering commitment to quality, ensuring a Tequila equal parts traditional and polished, timeless and modern.
"We are delighted to witness Volcan de mi Tierra reach the global stage with Formula 1," said Volcan de mi Tierra CEO & Co-Founder Santiago Cortina Gallardo. "Our brands champion those who rise to every challenge, push past their limits, and embrace their inner fire. Tequila lovers and motorsport enthusiasts demand the best — and that's exactly what they get with Volcan de mi Tierra."
Emily Prazer, Chief Commercial Officer of Formula 1, said:
"Formula 1 has always been a symbol of prestige and excellence. We're thrilled to welcome Volcan de mi Tierra as the Official Tequila of Formula 1. When the brand first partnered with the Las Vegas Grand Prix, it was clear that they shared Formula 1's vision for innovation, craftsmanship and sophistication. We are excited to build on the success of the recent years and take this collaboration to the next level."
For more information on Volcan de mi Tierra and its global partnership with
Formula 1 ®, please visit volcan.com, follow @VolcanTequila on Instagram, and contact U.S. Agency of RecordOVERTON & ASSOCIATES.
About Volcan de mi Tierra
Volcan de mi Tierra represents more than 250 years of passion and entrepreneurship, combining generations of the Gallardo family's deep roots in Mexico since 1774 with Moët Hennessy's luxury savoir-faire. Volcan de mi Tierra has its own distillery NOM 1523, located at the foot of the volcano named Tequila, and housing its unique production capabilities and techniques to uncompromisingly craft luxury Tequila.
About Moët Hennessy
Moët Hennessy is the Wines and Spirits division of LVMH, which also owns renowned wine estates through "LVMH Vins d'Exception". Moët Hennessy is a group of twenty-eight Maisons, internationally recognized for the richness of their terroirs, the quality of their products and the craftsmanship with which they are created. For many years, Moët-Hennessy has been committed to its environmental and social program, Living Soils Living Together.
Ao Yun, Ardbeg, Armand de Brignac, Belvedere, Bodega Numanthia, Chandon, Château d'Esclans, Château Galoupet, Cheval des Andes, Clos19, Cloudy Bay, Cravan, Dom Pérignon, Eminente, Glenmorangie, Hennessy, Joseph Phelps Vineyards, Krug, Mercier, Minuty, Moët & Chandon, Newton, Ruinart, SirDavis, Terrazas de los Andes, Veuve Clicquot, Volcán de mi Tierra, Woodinville.
About Formula 1®
Formula 1® racing began in 1950 and is the world's most prestigious motor racing competition, as well as the world's most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
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SOURCE Volcan de mi Tierra
