Dover Fueling Solutions Launches 4Court Media, Giving Advertisers and Retailers a New Way to Engage Consumers at the Fuel Dispenser
4Court Media gives endemic and non-endemic advertisers access to a broad range of fueling retailers, including thousands of independent operators that are traditionally harder to reach through national media buys. 4Court Media's retail media network primarily operates on Wayne Ovation® fuel dispenser screens, including its 27-inch and 12-inch high definition displays, to deliver vivid, multimedia content that captures the attention of consumers during their fueling experience.
For retailers, 4Court Media provides a turnkey, fully managed media service that delivers an engaging forecourt experience while generating incremental revenue through ad sales. Retailers can also integrate their own promotional content alongside national ads, creating a flexible platform to highlight store offerings, loyalty programs, and seasonal campaigns, which helps drive consumers inside and increase in-store sales.
With more than 1,500 locations and 13,000 screens already live on Wayne® fuel dispensers across all major demographic market areas (DMAs) nationwide, 4Court Media has quickly become one of the fastest-growing retail media networks. Backed by Wayne dispenser screens and North American footprint, the network gives advertisers a credible new alternative for reaching consumers at the dispenser in a category that has historically offered limited choice. Fueling remains one of the most frequent customer touchpoints in convenience retail, presenting a strong opportunity to drive foot traffic, increase basket size, and support retailers' broader in-store strategies.
"4Court Media is driving real momentum within the forecourt media landscape," said
DFS' newly released Retail Rewired: 2026 Fuel & Convenience Trends Report highlights retailers' growing focus on strengthening the fuel-to-store journey, with top conversion tactics including discounts and promotions, enhanced food and beverage options, and personalized loyalty programs. The report also suggests that retailers plan to significantly increase their investment in promotion and advertising technology (36%) and digital signage (34%) over the next two years. 4Court Media is positioned to support these priorities by delivering timely, relevant messages at the exact moment retailers have the best opportunity to influence shopper behavior.
"DFS has been shaping forecourt technology for over a century, and 4Court Media represents the next evolution of advertising leadership," said
Supported by multiple media sales and programmatic partners, 4Court Media provides brands and agencies with seamless access to its network through existing buying channels. DFS will continue to expand the network's capabilities and scale, with a focus on the
About Dover Fueling Solutions:
Dover Fueling Solutions® (DFS) is part of
About Dover:
Dover is a diversified global manufacturer and solutions provider with annual revenue of over
Dover Fueling Solutions Contact:
(512) 484-4259
amy.cearley@doverfs.com
Dover Media Contact:
Adrian Sakowicz, VP, Communications
(630) 743-5039
asakowicz@dovercorp.com
Dover Investor Contact:
(630) 743-2566
jdickens@dovercorp.com
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SOURCE Dover