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Flowco Holdings Inc

Flowco Launches First Unified Brand Campaign, “Built for the Journey”

HOUSTON--(BUSINESS WIRE)--Jan. 16, 2026-- Flowco today announced the launch of Built for the Journey, the company’s first fully unified brand campaign since its merger and IPO. Released on the one-year anniversary of Flowco’s public debut, the campaign marks a defining moment in the company’s evolution as a fully integrated partner in energy production optimization and natural gas solutions.

Formed in 2024 through the merger of Estis Compression, Flowco Production Solutions (FPS), and Flogistix, Flowco brings together three established leaders in compression, artificial lift, and emissions management. Headquartered in Houston, the company delivers integrated production optimization solutions that support operators across the full lifecycle of the well. Built for the Journey marks the first time Flowco has presented a unified brand narrative since its formation, reflecting the company’s evolution into a single, aligned organization.

Built for the Journey brings Flowco’s story to life with a narrative focused on trust, partnership, and real experience. Rather than leading with products, the campaign centers on the operators and customers who power the energy industry and the realities of building both a career and a life in energy.

“Our customers put a lot on the line every day, and we take that responsibility seriously,” said Joe Bob Edwards, President and CEO of Flowco. “Built for the Journey reflects how they work, the commitment it takes to do this job well, and the trust they place in us over time. This campaign is about showing up consistently, proving our performance, and being a partner customers can count on, year after year.”

The campaign highlights Flowco’s role in supporting operators across every stage of the well lifecycle, from initial production optimization to emissions management and late-life recovery solutions, all grounded in trusted technology and services that improve efficiency, sustainability, and profitability.

Built for the Journey was developed and produced by Flowco’s in-house Creative and Marketing teams, marking the company’s first fully internal commercial production. Filming took place across Oklahoma, Texas, and Colorado, capturing the environments where Flowco customers work and live.

The campaign will run throughout 2026 across Flowco’s website, digital and social platforms, sales and executive presentations, industry publications, connected TV placements, and tradeshows.

View the Built for the Journey campaign webpage and commercial at http://flowco-inc.com/built-for-the-journey and follow Flowco on social media:

About Flowco
Flowco is a leading provider of production optimization, artificial lift and methane abatement solutions for the oil and natural gas industry. The company’s products and services include a full range of equipment and technology solutions that enable oil and natural gas producers to efficiently and cost-effectively maximize the profitability and economic lifespan of their assets. Flowco’s Class A common stock is listed on the New York Stock Exchange and NYSE Texas under the ticker symbol “FLOC”.

Media Contact:
Cheryl Brashear-White | VP of Marketing Communications
cheryl.white@flowco-inc.com
(405) 819-5290

Investor Relations:
Andrew Leonpacher | Corporate VP of Finance
andrew.leonpacher@flowco-inc.com
(713) 997-4647

Source: Flowco