Marchex AI empowers leading automotive service providers with conversation intelligence, delivering actionable insights that help improve customer engagement, boost appointment conversions, and accelerate revenue growth.

SEATTLE--(BUSINESS WIRE)--Feb. 17, 2026-- Marchex® (NASDAQ: MCHX), which harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics, today announced that one of North America’s largest auto repair service providers has agreed to expand its use of Marchex’s AI-driven solutions, making them available at several hundred North American-based franchise locations.

By expanding use of Marchex’s AI-powered conversation intelligence solution for auto services, the company will better capture, analyze, and optimize customer interactions across every stage of the service journey—from initial inquiry through appointment booking to completed repairs. This effort also includes Marchex’s new Agent Behavior solution, which links service agent performance to business outcomes.

When deployed, the Marchex platform provides individual locations and their corporate headquarters a comprehensive view of operations, ensuring every customer call is captured and transformed into actionable insights and prescriptive recommendations to increase appointment counts, enhance cost efficiency, and grow revenue.

Using Marchex, the auto repair service provider can better connect customer conversations to decision-making, transforming previously unstructured and uncaptured data into a predictive, actionable, and prescriptive growth engine.

Immediate business impact of the Marchex AI-powered platform includes:

• Improve Operational Efficiency with Automated Call Summaries: Eliminate manual call reviews; managers receive structured outcomes and next steps, including custom reporting, dashboards, and KPI reports across locations and channels.
• Enhance Customer Experience and Behavior Insights: Identify trends and agent behaviors to coach teams and reduce customer churn. Use topic discovery to identify emerging issues (e.g., pricing concerns, seasonal service needs) to proactively adjust messaging and operations.
• Boost Marketing Effectiveness with Outcome-Based Attribution: Optimize campaigns based on real business outcomes—such as confirmed appointments and completed sales—driving higher ROA. Granular outcome data (e.g., Lead Status, Lead Quality, and Conversation Topics) will be integrated with Google Ads and other platforms, enabling smarter bidding and more precise audience targeting.
• Enable Smarter Decisions with Predictive and Prescriptive Insights: Understand not just what happened, but why—and what to do next. Track trends from first touch to conversion, informing staffing, operations, and marketing strategies.

“This deployment reflects how leading multi-location service organizations are using the Marchex AI-powered platform to connect conversations directly to business performance,” said Troy Hartless, President and CRO of Marchex. “By implementing Marchex across a national footprint with hundreds of locations, this organization gains the ability to better measure, manage, and act on every customer interaction—driving stronger revenue, more efficient marketing spend, and improved operational decisions at scale.”

To discover how Marchex helps drive thousands of automotive businesses toward improved customer engagement, capturing more revenue opportunities, and delivering actionable insights from unstructured conversations, visit: https://www.marchex.com/solutions/automotive-solutions/

About Marchex

Marchex harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics. The Company enables organizations across business functions to optimize customer acquisitions and experiences, transforming conversations into valuable business outcomes. Marchex provides AI-powered conversation intelligence solutions for market-leading companies in leading B2B2C vertical markets, including many of the world’s most innovative and successful brands.

Please visit http://www.marchex.com/, www.marchex.com/blog or @marchex on X (formerly Twitter) (x.com/Marchex), where Marchex discloses material information from time to time about the company and its business.

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Public Relations
Scott Rupp
srupp@marchex.com

Source: Marchex