A new era of winter driving begins: Nokian Tyres launches entirely new type of studded winter tire that automatically adapts to changes in temperature
The Nokian Tyres Hakkapeliitta ® 01 is the world's first winter tire with on-demand grip
NOKIA,
The revolutionary global product from the inventor of the winter tire features On-Demand Grip provided by Double Action Stud Technology. As temperatures change, the studs adjust automatically between ON-mode and OFF. The innovation is the first of its kind in the tire industry, furthering
"The new Nokian Tyres Hakkapeliitta 01 represents one of our company's biggest innovations since we introduced the first winter tire more than 90 years ago," says
The groundbreaking stud technology is the realization of a visionary concept
The result is a tire that reduces road wear by up to 30 percent compared to its predecessor. Ice grip improves by up to 10 percent and wet grip up to 5 percent, making the Hakkapeliitta 01 a victory of both safety and sustainability. At the same time, the Nokian Tyres Hakkapeliitta 01 reduces noise levels by as much as one decibel, leading to a quieter and more comfortable ride. These enhancements are designed to reduce uncertainty for consumers who prefer studded tires but are concerned about their road wear or noise.
"With the new Nokian Tyres Hakkapeliitta 01, we set out to rethink what a studded winter tire can be. We didn't want to compromise between superior ice grip and low road wear, which is a common trade-off in winter tire development," says
The tire's tread compound consists partly of renewable materials, such as natural rubber, bio resin and bio-based oils, including materials derived from pine resin and canola oil.
The new Nokian Tyres Hakkapeliitta 01 product range will be available to consumers in autumn 2026. The main markets are the Nordic countries and
To learn more about the Nokian Tyres Hakkapeliitta 01, visit NokianTyres.com/01.
Nokian Tyres Hakkapeliitta® 01: On-Demand Grip
On-Demand Grip. The world's first winter tire that adjusts to the weather. Studs engage in cold temperatures for instant traction, then disengage in milder conditions for smooth, confident driving.
Studmode ON: Maximum safety on ice and snow. Powerful grip on ice and snow provide total peace of mind in harsh winter weather. Enabled by Studmode ON.
Studmode OFF: Bare-road precision with minimal road wear. Road-friendly contact and accurate handling keep driving stable and precise on dry roads. Enabled by Studmode OFF.
Peaceful Precision. Ultra-low sound levels increase driving comfort, thanks to noise-optimized stud design and SilentDrive Technology™.
CONFERENCE CALL/Q&A
A conference call will be held on
Participants can listen to the call online at https://nokiantyres.events.inderes.com/2026-03-02-ivalo-call/register.
To ask questions, please participate in the conference call by registering at https://events.inderes.com/nokiantyres/2026-03-02-ivalo-call/dial-in.
The phone numbers and a conference ID to access the conference call will be provided after the registration.
A recording of the webcast will be available on the company's website for 12 months after the call.
Further information:
About
Nokian Tyres' purpose is to make the world safer by reinventing tires, and how they are made, over and over again - a safer place to drive, work and live now and for generations to come. Inspired by our northern heritage, we develop and manufacture premium tires for passenger cars, trucks and heavy machinery with sustainability at the heart of all our operations. Our Vianor chain provides tire and car services. We are some 4,000 people with net sales of
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