Seamless transition safeguards campaign performance, cohort measurement, and BI systems during large-scale migration

SAN FRANCISCO--(BUSINESS WIRE)--Mar. 4, 2026-- Leading measurement and analytics company Adjust today announced the successful migration of more than 30 live games from Tripledot Studios to its measurement platform, completing one of the most complex transitions in the casual gaming space without disruption to ongoing user acquisition or data infrastructure.

Founded in 2017 in London, Tripledot Studios is a global leader in casual gaming, known for chart-topping titles such as Solitaire and Woodoku. With a portfolio of over 30 games and hundreds of millions of players worldwide, the studio’s growth is powered by sophisticated data systems and performance marketing.

“Our priority was a migration that didn’t interrupt performance or visibility. We couldn’t afford any gaps in data or campaign tracking,” said Jan Sawicki-Hughes, Group VP of Growth at Tripledot Studios.

Safe Migration at Scale with Zero Disruption and Full Visibility

Tripledot worked closely with Adjust’s sales, engineering, and leadership teams to design and execute a structured, step-by-step migration plan. Dedicated channels and ongoing technical communication connected growth, marketing, data engineering, and BI teams across both organizations, ensuring alignment at every stage.

Adjust leveraged its automated device import tool to incrementally migrate historical and new device records, retaining original install sources and timestamps. This approach bridged legacy cohorts with new data flowing through Adjust, ensuring seamless continuity in measurement and reporting.

“Tripledot’s migration required a precise, step-by-step approach,” said Gleb Ezhov, Director of Sales Engineering at Adjust. “Our goal was to make the process completely safe, with no impact on live campaigns, and no data gaps. Every step was tested and validated before moving forward.”

The successful migration demonstrates how large-scale gaming portfolios can transition measurement infrastructure while preserving growth momentum, data integrity, and operational continuity.

For more information about the Tripledot Studios migration, read the case study here.

About Adjust

Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust's powerful measurement and AI-powered analytics solutions provide visibility and insights, while deep linking and engagement solutions help to drive ROI.

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Source: Adjust