Sue Ennis Joins Realbotix to Lead Direct-to-Consumer Business
The appointment will leverage Sue Ennis’ experience driving growth, scaling businesses, building new markets, and translating complex technologies into clear market stories that unlock investor demand.
Sue joins the Company from
“Sue’s background across capital markets, scale ups, technology, and storytelling makes her an excellent fit to lead this next phase of growth for our D2C division,” said
Sue will lead Realbotix’s D2C subsidiary that merges AI, robotics, and advanced materials to create highly personalized experiences focused on individual connection, wellness, and human-AI interaction. Her strategic vision for Realbotix’s D2C business is to build an integrated, design-led platform at the intersection of AI, robotics, and human connection. Spanning hardware, software, and intelligent experiences, as we define a new category of embodied AI.
The D2C business strategy includes growth in three core areas: i) continued development of advanced materials and highly realistic physical products; ii) the launch of a customizable, subscription-based digital AI platform focused on one-on-one engagement; and iii) the marketing and distribution of affordable robots capable of emotional and physical human interaction.
“The next phase of AI is not just software; it’s becoming physical,” said
Approximately one in six people globally experience loneliness, which has been linked to increased risk of depression, reduced quality of life, and measurable impacts on physical health and longevity.1Realbotix’s D2C products provide an assistive tool for those dealing with loneliness, helping manage overall well-being and mental health.
This announcement comes as Realbotix’s second major hire of 2026, following
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This news release includes certain forward-looking statements as well as management’s objectives, strategies, beliefs and intentions. Forward looking statements are frequently identified by such words as “may”, “will”, “plan”, “expect”, “anticipate”, “estimate”, “intend” and similar words referring to future events and results. Forward-looking statements are based on the current opinions and expectations of management. All forward-looking information is inherently uncertain and subject to a variety of assumptions, risks and uncertainties, as described in more detail in our securities filings available at www.sedarplus.ca. Actual events or results may differ materially from those projected in the forward-looking statements and we caution against placing undue reliance thereon. We assume no obligation to revise or update these forward-looking statements except as required by applicable law. Neither
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