Why Leading Restaurants are Switching to Square
From fine dining to breweries, leading operators and local icons are choosing Square for its stand-out product innovation, ease of use, and transparent pricing
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“Restaurants are tired of overpaying for technology that isn’t working for them and their businesses. At Square, our food and beverage business is growing, and that’s because we’re committed to serving sellers with innovation, transparency, and ease of use,” said
How leading operators are using Square
For Michelin-recommended Anajak Thai, Square’s purpose-built features for fine dining and its dedicated support were the key differentiators in switching their business over. The legendary
“Our restaurant can't afford downtime or clunky technology. Square's platform is intuitive and reliable,” said Justin Pichetrungsi, James Beard–awarded chef and owner of Anajak Thai. “But what really sets Square apart is the people behind the product – they listen, they care about our success, and they're constantly innovating. That's the kind of partner you want when you're running a business at this level.”
Saucy Brew Works in
“Our previous point-of-sale provider was getting out of touch on what a small business needed as far as pricing. It came to a point where we realized we were overpaying and they were underdelivering,” said
Lotus of Siam, a renowned Thai restaurant chain based in
“Square is dummy-proof, and it’s a lot easier to read when you’re looking at your sales and your reports. I have three managers who don’t have to call me in the middle of the night and ask me, ‘Hey, how do I do this?’” said
Why the Square difference matters
Today's restaurant operators face unprecedented pressure: labor costs are climbing, consumer expectations are rising, and the technology landscape has become increasingly fragmented. Many find themselves juggling multiple disconnected systems, each with its own pricing model and learning curve. The result is wasted time, wasted money, and a constant struggle to keep up – leaving little room for the strategic decisions that actually grow a business.
That's where Square comes in. Square delivers technology that simplifies operations, reduces costs, and gives restaurants back the freedom to focus on what matters most – their customers and their business. Which is why leading hospitality businesses across all segments are making the switch.
To learn more about how Square powers food and beverage businesses, visit squareup.com/restaurants.
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About Square
Square helps businesses turn transactions into connections and businesses into neighborhood favorites.
In 2009, Square started with a simple invention – the first mobile card reader, which changed how the entire financial system thinks about small businesses. Square has since grown into a global business platform helping millions of sellers of all sizes participate and thrive in their communities.
Whether independently run or a global chain, Square understands that sellers succeed when they have the freedom to focus on the experiences that keep customers coming back. From point of sale and payments to online commerce, staff management, cash flow tools, and more, Square brings together the tools sellers need to run and grow on one intelligent platform. For more information, visit squareup.com.
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Media contact:
Square Press
press@squareup.com
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