CEOs Convert Disruption Into Competitive Advantage, Oliver Wyman Forum and New York Stock Exchange Survey Finds
Based on responses from 415 CEOs representing roughly 10% of global market capitalization, the study reveals that a complex workforce transformation is accelerating. AI adoption is reshaping talent strategies and fueling a surge in deal-making as companies adapt to a rapidly evolving economic landscape.
In a market shaped by nonstop volatility, CEOs are doubling down on acquisitions, with 94% of executives planning to pursue mergers and acquisitions in the next one to two years. Nearly two-thirds of respondents reported plans to leverage industry consolidation as another mechanism to build scale and competitive advantage.
The study also finds that 43% of CEOs plan to deprioritize hiring for junior roles within the next year, marking a sharp increase from 17% last year, and 34% report that their workforce will shift toward more mid-level roles. However, among organizations leading in AI adoption, a different pattern is emerging: these leaders more often see AI technology as a force multiplier rather than a replacement, with 24% reporting plans to increase junior-level hires.
“AI is not just automating tasks; it is elevating the value of entry-level talent,” said
At the same time, most respondents believe it is still too early to evaluate the return on AI investment, with the share rising to 53%, up from 41% last year. Only 27% of respondents say return on investment has met or exceeded expectations, down from 38% a year ago. Nearly a quarter of respondents report zero revenue impact so far. Executives are finding that deployment at scale requires a gradual, comprehensive redesign of work. However, organizations farther ahead in AI deployment are seeing much stronger returns: nearly three times as many report that investment in AI is meeting or exceeding expectations (49% versus 17%).
“CEOs are no longer waiting for stability before they act. They are converting disruption into a competitive advantage and seeking to buy the scale and capabilities that take too long to build,” said
The CEO Agenda 2026 is the largest annual survey of large-company chief executives by market capitalization and equity value, capturing the perspectives of 415 CEOs — 266 from public companies and 149 from private companies. The public companies accounted for in this year’s survey represent roughly 10% of global market capitalization. Sixty-five CEOs of Fortune 500 companies participated, of which 6 are in the Dow Jones Industrial Average.
The full report is available here.
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