Three elevated varieties deliver restaurant-style taste made in minutes at home

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Apr. 13, 2026-- Today, Kraft Mac & Cheese is serving up its first-ever lineup inspired by the elevated flavors of restaurant-style mac and cheese. Introducing: Kraft Mac & Cheese Restaurant Edition.As more people look to cut back on dining out ¹ without sacrificing the elevated flavors they crave, Restaurant Edition gives home cooks of all experience levels the power to create their restaurant favorites at home with new bold flavors, premium cheeses, and new pasta varieties.

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The Best Reservation in Town is Now at Home with All-New Kraft Mac & Cheese Restaurant Edition

At a time when consumers are seeking sophisticated meals at home², Restaurant Edition allows you to explore elevated cuisineswithout compromising on cook time or price³. The new lineup offers quality at-home mac and cheese that is convenient, deliciously affordable, with the same familiar prep of the classic blue box: just add milk and butter. Restaurant Edition is meant to mirror restaurant-style mac and cheese in all facets but one: price. Offering 30 percent more food in each box versus the classic blue box, Restaurant Edition comfortably feeds a family of four for less than $1 per serving⁴.

Available in three varieties including Parmesan Pesto, Romano Cacio e Pepe, and Monterey Jack Caramelized Onion, Restaurant Edition features 10g of protein in each serving along with real, premium cheeses and unique pasta shapes crafted from a durum wheat semolina blend for perfectly al dente pasta. Each flavor was thoughtfully developed by Kraft Mac & Cheese’s culinary specialists and intentionally pairs distinctive cheeses with complementary pasta shapes for perfectly coated, flavorful bites that mimic the dine-out experience.

"Restaurant Edition brings quality, affordability, and the experience of dining out together – all without leaving home," said Sara Roashan, Associate Director of Mac & Cheese Innovation at Kraft Heinz. "Consumers crave restaurant-inspired flavors, and we knew Kraft Mac & Cheese could make them more accessible without demanding a high level of kitchen expertise. You can treat yourself, your family, or host a dinner party with the simple Kraft Mac & Cheese format you know and love."

After testing more than 40 flavors, three standout offerings emerged – each designed to balance bold taste with the familiarity of Kraft Mac & Cheese. The flavors were intuitively paired, and the pasta was developed to better cling to the cheesy sauce:

• Parmesan Pesto is a fresh-from-the-pantry dish that balances herbaceous basil pesto with sharp Parmesan cheese and Gemelli noodles
• Romano Cacio e Pepe delivers peppery richness and Pecorino Romano cheese with Pipette noodles
• Monterey Jack Caramelized Onion – a first-to-market mac & cheese flavor – balances the savory taste of caramelized onion with milky, mellow Monterey Jack cheese and Cavatappi noodles

Kraft Mac & Cheese Restaurant Edition rolls out nationwide this month for a starting price of $3.49 per 9.5 oz box.

For more information about Restaurant Edition and Kraft Mac & Cheese, visit https://www.kraftheinz.com/kraft-mac-and-cheese and follow the brand on Instagram @kraft_macandcheese and TikTok @maccheesebykraft.

ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2025 net sales of approximately $25 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

¹ Forbes (2025)
² Axios (2025)
³ Innova Market Insights (2025).
⁴ Based on SRP.

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MEDIA CONTACT
Alison Brod Marketing + Communications
Kraftheinz@abmc-us.com

Source: The Kraft Heinz Company