LendingClub to Become Happen Bank, a Digital Bank for People Going Places
Experience the full interactive Multichannel News Release here: https://www.multivu.com/lending-club/9384851-en-lendingclub-bank-happen-bank-digital-built-help-people-move-forward
The new brand, which will roll out this summer, reflects
"The
"Our members are goal-oriented and know what they want to achieve," Sanborn continued. "They're not looking for marketing fluff, they want products that deliver reliable value, are easy to understand, and are effortless to use. That's exactly what we're built to deliver – and how we help them make it happen."
Banking That Clears the Way
Traditional banking was built during a different era – one defined by physical branches, paperwork, complexity, and a lot of fine print. Today's consumers expect more: on-demand digital access, speed, clarity, security, and control.
"Our members don't want banking to slow them down," said
- Award-winning lending and banking products
- Fast decisions in minutes
- Transparent terms with no hidden fees or gotchas
- Experiences designed to support real-life moments
By combining deep credit expertise with a digital marketplace model,
"We've always believed banking should work better for consumers," Sanborn added. "We built
A Brand Built for Momentum
The name
The new brand identity reflects this energy, with a dynamic wordmark and a modern visual system that stands apart from traditional banking conventions.
While our name and visual identity are changing, there is no change to our award-winning products and services, our commitment to clearing the way for people going places, or our strategy to deliver long-term shareholder value.
The Happen Bank brand will roll out this summer across:
- Website and mobile app
- Marketing and advertising materials
- Social media and customer communications
Consumers can learn more about the transition at www.meethappen.com. Members can continue to access our products and services at www.lendingclub.com and through the
"This isn't just a name change – it's a recognition of who we've become," said Sanborn. "
About
Our success is fueled by our unmatched credit underwriting, a proprietary technology platform engineered for innovation, and a marketplace bank model that drives durable value for members, loan investors, and shareholders alike. The result is affordable credit, meaningful value, and a trusted banking relationship — delivered consistently and profitably at scale.
As we look to our next chapter, we're choosing a name that reflects why we exist: to clear the way for our members to make it happen.
Resources
Contacts
For Media: Press@lendingclub.com
For Investors: IR@lendingclub.com
Safe Harbor Statement
Some of the statements in this press release, including statements regarding the timing and impact of our rebranding initiative, are "forward-looking statements." Words such as "plan", "delivers" and similar expressions may identify forward-looking statements, although not all forward-looking statements may contain these identifying words. Factors that could cause actual results to differ materially from those contemplated by these forward-looking statements include: our ability to develop and operate a compelling offering in the home improvement lending space, macroeconomic conditions, loan demand and performance, and those factors set forth in the section titled "Risk Factors" in
View original content:https://www.prnewswire.com/news-releases/lendingclub-to-become-happen-bank-a-digital-bank-for-people-going-places-302748624.html
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