New Arbe Survey Reveals Eyes-Off Driving Capabilities Would Accelerate Vehicle Purchases for 69% of Consumers, while 73% Would Switch Automotive Brands to Access the Technology
Consumers Expect Eyes-Off Vehicles to Operate at Highway Speeds and Across All Weather and Lighting Conditions
The survey also highlights clear consumer expectations for performance. Respondents emphasized that eyes-off driving systems must operate reliably at highway speeds and function safely across all weather and lighting conditions.
Arbe surveyed 1,000 drivers across
Key insights that were uncovered in the report include:
- 77% of respondents say they are definitely, or probably interested in eyes-off driving in their next vehicle purchase, if it delivers safety, smooth operation, and all-condition availability. Interest is consistently high across regions, with
China leading at a combined 94%, indicating growing readiness for eyes-off capability when trust requirements are satisfied - 69% of respondents say they would be likely to buy a new vehicle earlier than planned to access eyes-off driving capabilities, and 73% say they would be likely to switch brands if their current manufacturer fails to offer reliable eyes-off autonomy. This reveals that eyes-off driving is a competitive differentiator capable of reshaping sales timing and brand loyalty.
- Drivers view reliable operation in darkness and challenging weather as non-negotiable. 43% of respondents say they will only pay for eyes-off driving if it works in any weather and any lighting condition. At the same time, all-condition reliability unlocks additional value, with 26% willing to pay a minor additional fee and 18% willing to pay a meaningful additional amount for it.
- 38% of consumers say they would only pay for eyes-off driving if it maintains regular highway speeds. Moreover, when this condition is met, willingness to pay increases with 29% voicing that they would pay a minor additional amount and 17% a meaningful additional amount, reinforcing that full-speed capability is essential for both adoption and monetization.
"The data demonstrates that eyes-off capabilities are not just a convenience feature, they are a purchase driver," says Ram Machness, CEO of Arbe. "The overwhelming demand for the technology signals a major competitive shift and a new revenue opportunity for the automotive industry. Drivers expect these systems to perform safely at highway speeds and in all weather and lighting conditions, demanding performance and reliability that perception radar is designed to provide. Arbe enables automakers to deliver safe, affordable, and scalable eyes-off functionality that can meet consumer needs."
Arbe's high-resolution radar empowers autonomous systems with a comprehensive understanding of the driving scene, as well as dependable sensing for human-like driving, empowering automakers to offer continuously available eyes-off systems at full highway speeds and across diverse environments. By delivering the long-range, high-resolution perception required for safe braking distances, reliable operation in darkness and adverse weather, and stable performance in edge use cases, Arbe directly enables the must-have conditions drivers identified in the survey.
To access the full report, please click here.
About Arbe
Arbe (Nasdaq: ARBE), a global leader in ultra-high-resolution radar solutions, is driving a radar revolution. Its cutting-edge radar chipset delivers up to 100 times more detail than other radar systems on the market, empowering automakers and radar Tier-1s to develop safe driving systems that scale from hands-free, eyes-off capabilities and up to full vehicle autonomy. Arbe's technology addresses the most critical use cases by delivering real-time, 4-dimensional imaging that enables the perception stack with information such as precise mapping of drivable free space in highway and urban environments across all weather and lighting conditions. With its transformative impact across passenger, commercial, and industrial vehicle segments, as well as other advanced safety applications, Arbe is redefining the role of radar in next-generation mobility.
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