Absa Bank Strengthens Fraud Prevention, Fraud Investigation Customer Communication and Improves Collections Outcomes Using FICO Technology
South African banking leader innovates with WhatsApp and FICO® Customer
More information: https://www.fico.com/en/customer-lifecycle/contact-and-communicate
“Absa serves 13 million customers across
Against a backdrop of high inflation, interest rate increases and mounting pressure on South African households in recent years, Absa took proactive steps to help customers remain on track with their credit commitments and protect themselves against elevated fraud attempts. Absa collaborated with FICO to improve both fraud prevention and debt collection strategies through deploying FICO® Customer Communication Services (CCS) in both areas.
Groundbreaking WhatsApp Integration Delivers Measurable Results
Working with FICO, Absa became the first bank among
When suspicious activity is detected, CCS initiates an interactive message to the customer via WhatsApp conversation within milliseconds, or a recorded voice note or SMS if the customer does not have a smartphone. Customers can instantly confirm whether the transaction is legitimate or fraudulent. If it’s fraudulent, CCS automatically brings a fraud representative into the conversation.
Similarly, Absa deployed FICO CCS to improve communications with customers in collections. The bank currently uses both voice and WhatsApp channels to communicate with customers in distress. FICO optimization is used to segment customers by risk profile with greater granularity. This helps Absa to design differentiated treatment paths, from low-cost digital nudges to high-touch restructures.
Strong Results in Fraud Prevention and Collections
The bank's integrated approach has delivered measurable business and customer outcomes across both fraud prevention and collections strategies. Results include:
- Improved fraud containment rate: With the introduction of WhatsApp, Absa increased the containment rate (percentage of frauds that are successfully resolved at the initial point of contact) by 29% in card fraud and 33% in digital fraud.
- Faster customer service: CCS interactions are now independent of human assistance, which has improved efficiency and customer experience.
- More fraud stopped: Preventions value for digital and card fraud also increased significantly in 2025 compared to 2024.
- Rise in collections promise to pay: Absa more than doubled customer promises to pay since adding WhatsApp channel to its communications strategy.
- Rise in amounts collected: The amounts steadily increased from 2024 to 2025, with year-on-year growth more than doubling.
“Together, these initiatives powered by FICO have transformed how Absa engages with customers during moments of financial stress and fraud risk,” said Moremi Mabe, Head of Collections (Absa Home Loans). “Customers now experience timely, personalized, and empathetic communication.”
“Absa's fantastic results demonstrate the power of deploying intelligent omni-channel communications technology across the credit lifecycle,” said
“The judges were impressed by Absa’s strong results improving customer communications across the business,” said
About the FICO® Decision Awards
The FICO Decision Awards recognize organizations that are achieving remarkable success using FICO solutions. A panel of independent judges with deep industry expertise evaluates nominations based upon measurable improvement in key metrics; demonstrated use of best practices; project scale, depth and breadth; and innovative uses of technology. The 2026 judges are:
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Sam Abadir ,research director, risk & compliance, IDC Financial Insights - Shrimanth Adla,senior director, credit risk strategy and analytics, Comcast
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Manoj Agrawal ,group editor, Banking Frontiers -
Courtney Haan ,strategic produce manager for fraud products, Velera (Previous Winner) -
Shelly Kramer ,principal analyst atKramer & Company and theCube Research -
Andy Lawrie ,credit risk tech lead atNationwide Building Society (Previous Winner) -
Lisa Morgan ,technology journalist and contributor at InformationWeek -
Déborah Oliveira , founder and editor-in-chief atIT Forum
The winners of the FICO Decision Awards will be spotlighted at and win tickets toFICO® World 2026,
About FICO
FICO (NYSE: FICO) powers decisions that help people and businesses around the world prosper. Founded in 1956, the company is a pioneer in the use of predictive analytics and data science to improve operational decisions. FICO holds more than 200 US and foreign patents on technologies that increase profitability, customer satisfaction and growth for businesses in financial services, insurance, telecommunications, health care, retail and many other industries. Using FICO solutions, businesses in more than 80 countries do everything from protecting 4 billion payment cards from fraud, to improving financial inclusion, to increasing supply chain resiliency. The FICO® Score, used by 90% of top US lenders, is the standard measure of consumer credit risk in the US and has been made available in over 40 other countries, improving risk management, credit access and transparency.
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Source: FICO