tesa Selects Kinaxis as the Digital Backbone for Global Integrated Business Planning Transformation
Following an extensive evaluation, tesa selected
With 130 years of innovation, tesa is one of the world’s leading manufacturers of adhesive tapes and self-adhesive product solutions. Operating across six global regions and serving both complex industrial and fast-moving consumer markets, tesa continues to expand its portfolio and geographic footprint.
As growth increased complexity across functions, regions, and business units, the company identified the need for a scalable, integrated planning foundation that enables faster and more confident decisions across the enterprise.
“tesa is operating at a higher level of global scale and complexity than ever before,” said Andreas Rummert, Head of Global Operations at tesa SE. “Our ambition is to establish integrated business planning as a core enterprise capability that enables faster, more confident decision making and helps us respond quickly to changing market and customer needs. To support our growth and innovation agenda, we needed a platform with global visibility, speed and strong scenario capabilities. Kinaxis Maestro, with its powerful orchestration capabilities, was the clear choice to support this ambition.”
From a technology perspective, collaboration, integration, and future readiness were critical selection criteria.
“Choosing Kinaxis as our strategic partner accelerates tesa’s AI strategy by embedding advanced analytics and AI-driven decision support directly into our core planning processes,” said
Kinaxis Maestro was selected for its ability to manage real‑world complexity at scale while delivering fast time‑to‑value with lower transformation risk. The platform unifies demand, supply, inventory and sales and operations planning (S&OP) in a single environment, enabling concurrent scenario evaluation and confident decision‑making in real time.
“tesa had highly complex requirements,” said Fabienne Cetre, EVP EMEA Sales at
To learn more visit kinaxis.com.
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