Quad Reports First Quarter 2026 Results
Financial Results In-Line with Expectations and Reaffirms Full-Year 2026 Financial Guidance
Recent Highlights
- Realized
Net Sales of$581 million in the first quarter of 2026 compared to$629 million in the first quarter of 2025, representing a 7.7% decline inNet Sales or a 4.3% decline inNet Sales excluding theFebruary 28, 2025 , divestiture of the Company's European operations. - Recognized Net Earnings of
$6 million , or$0.13 Diluted Earnings Per Share, in the first quarter of 2026, compared to Net Earnings of$6 million , or$0.11 Diluted Earnings Per Share, in 2025. - Reported Adjusted EBITDA of
$45 million in the first quarter of 2026 compared to$46 million in 2025. - Achieved
$0.25 Adjusted Diluted Earnings Per Share in the first quarter of 2026, an increase of 25% from$0.20 per share in 2025. - Recognized at the
Gramercy Institute's Financial Service Strategy Awards, demonstrating impact of Quad's integrated direct marketing work. - Repurchased 0.2 million shares of Quad Class A common stock in 2026, bringing total repurchases to 7.6 million shares since initiating the program in 2022, representing approximately 13.6% of shares outstanding as of
March 31, 2022 . - Returned
$7 million to shareholders through$6 million of regular cash dividends and$1 million of share repurchases. - Declared quarterly dividend of
$0.10 per share payableJune 5, 2026 . - Reaffirms full-year 2026 financial guidance.
"We are making strategic investments in innovative marketing solutions and high-caliber talent to expand our offering and strengthen client relationships. We are seeing strong momentum in Quad's audience strategy services, powered by our proprietary, household-based data stack. Our formalized
"Operationally, we are providing clients with multiple optimization solutions, including advanced co-mailing capabilities, to generate significant savings that help reduce the impact of rising postage costs. We are further strengthening our cost structure by investing in automation and adopting AI-enabled tools, which are improving productivity, speed and agility across our platform. These efforts further differentiate Quad in a competitive marketplace."
Added
First Quarter 2026 Financial Results
-
Net Sales were$581 million in the first quarter of 2026, a decrease of 7.7% compared to the same period in 2025. Excluding the 3.4% impact of the divestiture of the Company's European operations,Net Sales declined 4.3%. The decline inNet Sales was primarily due to lower print volumes and lower agency solutions sales. - Net Earnings were
$6 million , or$0.13 Diluted Earnings Per Share, in the first quarter of 2026 compared to$6 million , or$0.11 Diluted Earnings Per Share, in the first quarter of 2025. The improvement was primarily due to lower selling, general and administrative expenses, lower interest expense, lower depreciation and amortization, and benefits from increased manufacturing productivity, partially offset by the impact from lowerNet Sales , increased restructuring, impairment and transaction-related charges, net, and increased income tax expense. Diluted Earnings Per Share were also higher due to the impact of share repurchases and lower dilutive equity incentive instruments. - Adjusted EBITDA was
$45 million in the first quarter of 2026, compared to$46 million in the same period in 2025. The decrease was primarily due to the impact of lowerNet Sales partially offset by lower selling, general and administrative expenses, and benefits from improved manufacturing productivity. - Adjusted Diluted Earnings Per Share was
$0.25 in the first quarter of 2026, as compared to$0.20 in the first quarter of 2025. -
Net Cash Used in Operating Activities was$94 million in the first quarter of 2026, compared to$89 million in the first quarter of 2025. Free Cash Flow was negative$107 million in the first quarter of 2026 compared to negative$100 million in the first quarter of 2025. The decline in Free Cash Flow was primarily due to the increase inNet Cash Used in Operating Activities mainly from higher inventories and a$2 million increase in capital expenditures. As a reminder, the Company historically generates most of its Free Cash Flow in the fourth quarter of the year. - Net Debt was
$427 million atMarch 31, 2026 , as compared to$308 million atDecember 31, 2025 , and$463 million atMarch 31, 2025 . Compared toDecember 31, 2025 , Net Debt increased primarily due to the negative$107 million Free Cash Flow in the first quarter of 2026.
Dividend
Quad's next quarterly dividend of
2026 Guidance
The Company's full-year 2026 financial guidance is unchanged and is as follows:
|
Financial Metric |
2026 |
|
Adjusted Annual Net Sales Change (1) |
1% to 5% decline |
|
Full-Year Adjusted EBITDA |
|
|
Free Cash Flow |
|
|
Capital Expenditures |
|
|
Year-End Net Debt Leverage Ratio (2) |
Approximately 1.5x |
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(1) Adjusted Annual Net Sales Change excludes the 2025 Net Sales of |
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(2) Net Debt Leverage Ratio is calculated at the midpoint of the Adjusted EBITDA guidance. |
Conference Call and Webcast Information
Quad will hold a live webcast and conference call to discuss the results on
Those wishing to participate via the webcast should access the call through the investor relations section of Quad's website at quad.com/investor-relations. Those wishing to participate via telephone may dial in at 877-328-5508 (
The webcast replay will be available through the investor relations section of Quad's website.
About Quad
Quad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing by removing friction wherever it occurs along the marketing journey. The company tailors its uniquely flexible, scalable and connected solutions to each client's objectives, driving cost efficiencies, improving speed-to-market, strengthening marketing effectiveness and delivering value on client investments.
Quad employs approximately 10,000 people in 10 countries and serves approximately 2,100 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the
For more information about Quad, including its commitment to operating responsibly, intentional innovation and values-driven culture, visit quad.com.
Forward-Looking Statements
This press release contains certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements regarding, among other things, our current expectations about the Company's future results, financial condition, sales, earnings, free cash flow, capital expenditures, leverage, margins, objectives, goals, strategies, beliefs, intentions, plans, estimates, prospects, projections and outlook of the Company, including information under the heading "2026 Guidance," and can generally be identified by the use of words or phrases such as "may," "will," "expect," "intend," "estimate," "anticipate," "plan," "foresee," "project," "believe," or "continue" or the negatives of these terms, variations on them and other similar expressions. These forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause actual results to be materially different from those expressed in or implied by such forward-looking statements. Forward-looking statements are based largely on the Company's expectations and judgments and are subject to a number of risks and uncertainties, many of which are unforeseeable and beyond our control.
The factors that could cause actual results to materially differ include, among others: the impact of increased business complexity as a result of the Company's transformation to a marketing experience company, including adapting marketing offerings and business processes as required by new markets; the impact of decreasing demand for printing services and significant overcapacity in a highly competitive environment creating downward pricing pressures and potential under-utilization of assets; the impact of changes in postal rates, service levels or regulations; the impact of rapid changes in technology, including artificial intelligence, and the risk the Company is unable to adapt its marketing offerings to compete in this technology-driven environment; the impact of increases in its operating costs, including the cost and availability of raw materials (such as paper, ink components and other materials), inventory, parts for equipment, labor, fuel and other energy costs and freight rates, and the risk the Company is unable to pass along such increases to clients; the impact macroeconomic conditions, including elevated interest rates, postal rate increases, tariffs, trade restrictions, cost pressures and the price and availability of paper, have had, and may continue to have, on the Company's business, financial condition, cash flows and results of operations (including future uncertain impacts); the risk the Company is unable to reduce costs and improve operating efficiency rapidly enough to meet market conditions; the impact of a data-breach of sensitive information, ransomware attack or other cyber incident on the Company; the fragility and decline in overall distribution channels; the failure to attract and retain qualified talent across the enterprise; the impact of digital media and similar technological changes, including digital substitution by consumers; the failure of clients to perform under contracts or to renew contracts with clients on favorable terms or at all; the failure to successfully identify, manage, complete and integrate acquisitions, investment opportunities or other significant transactions, as well as the successful identification and execution of strategic divestitures; the impact negative publicity could have on our business and brand reputation; the impact of risks associated with the operations outside of
Except to the extent required by the federal securities laws, the Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
Non-GAAP Financial Measures
This press release contains financial measures not prepared in accordance with generally accepted accounting principles (referred to as non-GAAP), specifically EBITDA, EBITDA Margin, Adjusted EBITDA, Adjusted EBITDA Margin, Free Cash Flow, Net Debt, Net Debt Leverage Ratio and Adjusted Diluted Earnings Per Share. Adjusted EBITDA is defined as net earnings (loss) excluding interest expense, income tax expense, depreciation and amortization (EBITDA), restructuring, impairment and transaction-related charges, net and the settlement charge from defined benefit pension plan annuitization. EBITDA Margin and Adjusted EBITDA Margin are defined as EBITDA or Adjusted EBITDA divided by
The Company believes that these non-GAAP measures, when presented in conjunction with comparable GAAP measures, provide additional information for evaluating Quad's performance and are important measures by which Quad's management assesses the profitability and liquidity of its business. These non-GAAP measures should be considered in addition to, not as a substitute for or superior to, net earnings (loss) as a measure of operating performance or to cash flows provided by (used in) operating activities as a measure of liquidity. These non-GAAP measures may be different than non-GAAP financial measures used by other companies. Reconciliations to the GAAP equivalent of these non-GAAP measures are contained in tabular form on the attached unaudited financial statements.
Investor Relations Contact
Executive Director, Corporate Development & Investor Relations
IR@quad.com
Media Contact
Director, Corporate Communications
414-566-2955
cho@quad.com
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QUAD/GRAPHICS, INC. |
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CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS |
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|
For the Three Months Ended |
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(in millions, except per share data) |
|||
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(UNAUDITED) |
|||
|
|
Three Months Ended |
||
|
|
2026 |
|
2025 |
|
Net sales |
$ 581.0 |
|
$ 629.4 |
|
Cost of sales |
458.1 |
|
500.0 |
|
Selling, general and administrative expenses |
78.4 |
|
83.5 |
|
Depreciation and amortization |
18.4 |
|
19.7 |
|
Restructuring, impairment and transaction-related charges, net |
8.4 |
|
6.6 |
|
Total operating expenses |
563.3 |
|
609.8 |
|
Operating income |
17.7 |
|
19.6 |
|
Interest expense |
10.0 |
|
12.4 |
|
Net pension (income) expense |
(0.2) |
|
0.4 |
|
Earnings before income taxes |
7.9 |
|
6.8 |
|
Income tax expense |
1.7 |
|
1.0 |
|
Net earnings |
$ 6.2 |
|
$ 5.8 |
|
|
|
|
|
|
Earnings per share |
|
|
|
|
Basic |
$ 0.13 |
|
$ 0.12 |
|
Diluted |
$ 0.13 |
|
$ 0.11 |
|
|
|
|
|
|
Weighted average number of common shares outstanding |
|
|
|
|
Basic |
47.7 |
|
48.0 |
|
Diluted |
49.6 |
|
50.7 |
|
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QUAD/GRAPHICS, INC. |
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CONDENSED CONSOLIDATED BALANCE SHEETS |
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As of |
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(in millions) |
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|
(UNAUDITED)
|
|
|
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ASSETS |
|
|
|
|
Cash and cash equivalents |
$ 7.0 |
|
$ 63.3 |
|
Receivables, less allowances for credit losses |
311.6 |
|
294.8 |
|
Inventories |
164.7 |
|
143.5 |
|
Prepaid expenses and other current assets |
39.3 |
|
36.8 |
|
Total current assets |
522.6 |
|
538.4 |
|
|
|
|
|
|
Property, plant and equipment—net |
458.8 |
|
461.6 |
|
Operating lease right-of-use assets—net |
64.6 |
|
68.0 |
|
|
107.6 |
|
107.6 |
|
Other intangible assets—net |
12.5 |
|
13.7 |
|
Other long-term assets |
64.8 |
|
63.6 |
|
Total assets |
$ 1,230.9 |
|
$ 1,252.9 |
|
|
|
|
|
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LIABILITIES AND SHAREHOLDERS' EQUITY |
|
|
|
|
Accounts payable |
$ 317.5 |
|
$ 342.0 |
|
Other current liabilities |
163.8 |
|
211.7 |
|
Short-term debt and current portion of long-term debt |
48.7 |
|
47.0 |
|
Current portion of finance lease obligations |
0.5 |
|
0.5 |
|
Current portion of operating lease obligations |
23.8 |
|
23.0 |
|
Total current liabilities |
554.3 |
|
624.2 |
|
|
|
|
|
|
Long-term debt |
384.5 |
|
322.9 |
|
Finance lease obligations |
0.7 |
|
0.8 |
|
Operating lease obligations |
45.2 |
|
49.8 |
|
Deferred income taxes |
3.5 |
|
4.0 |
|
Other long-term liabilities |
116.1 |
|
122.6 |
|
Total liabilities |
1,104.3 |
|
1,124.3 |
|
|
|
|
|
|
Shareholders' equity |
|
|
|
|
Preferred stock |
— |
|
— |
|
Common stock |
1.4 |
|
1.4 |
|
Additional paid-in capital |
840.8 |
|
846.2 |
|
|
(34.5) |
|
(36.3) |
|
Accumulated deficit |
(622.1) |
|
(623.2) |
|
Accumulated other comprehensive loss |
(59.0) |
|
(59.5) |
|
Total shareholders' equity |
126.6 |
|
128.6 |
|
Total liabilities and shareholders' equity |
$ 1,230.9 |
|
$ 1,252.9 |
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QUAD/GRAPHICS, INC. |
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CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS |
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For the Three Months Ended |
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(in millions) |
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(UNAUDITED) |
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|
Three Months Ended |
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|
2026 |
|
2025 |
|
OPERATING ACTIVITIES |
|
|
|
|
Net earnings |
$ 6.2 |
|
$ 5.8 |
|
Adjustments to reconcile net earnings to net cash used in operating activities: |
|
|
|
|
Depreciation and amortization |
18.4 |
|
19.7 |
|
Impairment charges |
0.2 |
|
0.3 |
|
Amortization of debt issuance costs and original issue discount |
0.4 |
|
0.4 |
|
Stock-based compensation |
1.3 |
|
1.6 |
|
Loss on the sale of a business |
— |
|
0.5 |
|
Deferred income taxes |
(0.5) |
|
0.1 |
|
Changes in operating assets and liabilities - net of divestiture |
(119.7) |
|
(117.4) |
|
Net cash used in operating activities |
(93.7) |
|
(89.0) |
|
|
|
|
|
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INVESTING ACTIVITIES |
|
|
|
|
Purchases of property, plant and equipment |
(13.3) |
|
(11.3) |
|
Cost investment in unconsolidated entities |
— |
|
(0.2) |
|
Proceeds from the sale of property, plant and equipment |
— |
|
0.1 |
|
Other investing activities |
(1.7) |
|
(2.7) |
|
Net cash used in investing activities |
(15.0) |
|
(14.1) |
|
|
|
|
|
|
FINANCING ACTIVITIES |
|
|
|
|
Payments of current and long-term debt |
(9.0) |
|
(6.3) |
|
Payments of finance lease obligations |
(0.1) |
|
(0.4) |
|
Borrowings on revolving credit facilities |
354.3 |
|
398.1 |
|
Payments on revolving credit facilities |
(282.4) |
|
(300.6) |
|
Purchases of treasury stock |
(1.1) |
|
(3.3) |
|
Equity awards redeemed to pay employees' tax obligations |
(3.8) |
|
(3.6) |
|
Payment of cash dividends |
(5.5) |
|
(3.5) |
|
Net cash provided by financing activities |
52.4 |
|
80.4 |
|
|
|
|
|
|
Effect of exchange rates on cash and cash equivalents |
— |
|
(0.1) |
|
Net decrease in cash and cash equivalents, including cash classified as held for sale |
(56.3) |
|
(22.8) |
|
Less: net decrease in cash classified as held for sale |
— |
|
(1.7) |
|
Net decrease in cash and cash equivalents |
(56.3) |
|
(21.1) |
|
Cash and cash equivalents at beginning of period |
63.3 |
|
29.2 |
|
Cash and cash equivalents at end of period |
$ 7.0 |
|
$ 8.1 |
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QUAD/GRAPHICS, INC. |
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SEGMENT FINANCIAL INFORMATION |
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For the Three Months Ended |
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(in millions) |
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(UNAUDITED) |
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|
Net Sales |
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Operating Income (Loss) |
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Restructuring, Impairment and Transaction-Related Charges, Net (1) |
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Three months ended March 31, 2026 |
|
|
|
|
|
|
United States Print and Related Services |
$ 531.0 |
|
$ 26.1 |
|
$ 7.7 |
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International |
50.0 |
|
3.7 |
|
0.3 |
|
Total operating segments |
581.0 |
|
29.8 |
|
8.0 |
|
Corporate |
— |
|
(12.1) |
|
0.4 |
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Total |
$ 581.0 |
|
$ 17.7 |
|
$ 8.4 |
|
|
|
|
|
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Three months ended March 31, 2025 |
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|
|
|
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United States Print and Related Services |
$ 553.8 |
|
$ 31.7 |
|
$ 3.5 |
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International |
75.6 |
|
0.6 |
|
2.8 |
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Total operating segments |
629.4 |
|
32.3 |
|
6.3 |
|
Corporate |
— |
|
(12.7) |
|
0.3 |
|
Total |
$ 629.4 |
|
$ 19.6 |
|
$ 6.6 |
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______________________________ |
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(1) |
Restructuring, impairment and transaction-related charges, net are included within operating income (loss). |
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QUAD/GRAPHICS, INC. |
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RECONCILIATION OF GAAP TO NON-GAAP MEASURES |
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EBITDA, EBITDA MARGIN, ADJUSTED EBITDA AND ADJUSTED EBITDA MARGIN |
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|
For the Three Months Ended |
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(in millions, except margin data) |
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(UNAUDITED) |
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Three Months Ended |
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|
2026 |
|
2025 |
|
Net earnings |
$ 6.2 |
|
$ 5.8 |
|
Interest expense |
10.0 |
|
12.4 |
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Income tax expense |
1.7 |
|
1.0 |
|
Depreciation and amortization |
18.4 |
|
19.7 |
|
EBITDA (non-GAAP) |
$ 36.3 |
|
$ 38.9 |
|
EBITDA Margin (non-GAAP) |
6.2 % |
|
6.2 % |
|
|
|
|
|
|
Restructuring, impairment and transaction-related charges, net (1) |
8.4 |
|
6.6 |
|
Adjusted EBITDA (non-GAAP) |
$ 44.7 |
|
$ 45.5 |
|
Adjusted EBITDA Margin (non-GAAP) |
7.7 % |
|
7.2 % |
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______________________________ |
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(1) |
Operating results for the three months ended |
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Three Months Ended |
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|
|
2026 |
|
2025 |
|
Employee termination charges (a) |
$ 4.4 |
|
$ 0.7 |
|
Impairment charges (b) |
0.2 |
|
0.3 |
|
Transaction-related charges (c) |
0.2 |
|
2.6 |
|
Integration costs (d) |
0.4 |
|
— |
|
Other restructuring charges, net (e) |
3.2 |
|
3.0 |
|
Restructuring, impairment and transaction-related charges, net |
$ 8.4 |
|
$ 6.6 |
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______________________________ |
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(a) |
Employee termination charges were related to workforce reductions through facility consolidations and separation programs. |
|
(b) |
Impairment charges were primarily for certain machinery and equipment no longer being utilized in production as a result of facility consolidations, as well as other capacity reduction activities. |
|
(c) |
Transaction-related charges consisted of professional service fees related to business acquisition and divestiture activities, including charges related to the sale of the European operations in 2025. |
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(d) |
Integration costs were primarily costs related to the integration of acquisitions. |
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(e) |
Other restructuring charges, net primarily include costs to maintain and exit closed facilities, as well as lease exit charges. |
In addition to financial measures prepared in accordance with accounting principles generally accepted in
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QUAD/GRAPHICS, INC. |
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RECONCILIATION OF GAAP TO NON-GAAP MEASURES |
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FREE CASH FLOW |
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For the Three Months Ended |
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(in millions) |
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(UNAUDITED) |
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|
Three Months Ended |
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|
|
2026 |
|
2025 |
|
Net cash used in operating activities |
$ (93.7) |
|
$ (89.0) |
|
|
|
|
|
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Less: purchases of property, plant and equipment |
13.3 |
|
11.3 |
|
|
|
|
|
|
Free Cash Flow (non-GAAP) |
$ (107.0) |
|
$ (100.3) |
In addition to financial measures prepared in accordance with accounting principles generally accepted in
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QUAD/GRAPHICS, INC. |
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RECONCILIATION OF GAAP TO NON-GAAP MEASURES |
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NET DEBT AND NET DEBT LEVERAGE RATIO |
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As of |
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(in millions, except ratio) |
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(UNAUDITED) |
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|
|
|
2025(2) |
|
Total debt and finance lease obligations on the condensed consolidated balance sheets |
$ 434.4 |
|
$ 371.2 |
|
Less: Cash and cash equivalents |
7.0 |
|
63.3 |
|
Net Debt (non-GAAP) |
$ 427.4 |
|
$ 307.9 |
|
|
|
|
|
|
Divided by: trailing twelve months Adjusted EBITDA (non-GAAP) (1) |
$ 195.4 |
|
$ 196.2 |
|
|
|
|
|
|
Net Debt Leverage Ratio (non-GAAP) |
2.19 x |
|
1.57 x |
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______________________________ |
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(1) |
The calculation of Adjusted EBITDA for the trailing twelve months ended |
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Add |
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Subtract |
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Trailing Twelve |
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|
Year Ended |
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Three Months Ended |
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2025(2) |
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|
|
|
|
|
|
Net earnings |
$ 27.0 |
|
$ 6.2 |
|
$ 5.8 |
|
$ 27.4 |
|
Interest expense |
50.5 |
|
10.0 |
|
12.4 |
|
48.1 |
|
Income tax expense |
5.5 |
|
1.7 |
|
1.0 |
|
6.2 |
|
Depreciation and amortization |
78.6 |
|
18.4 |
|
19.7 |
|
77.3 |
|
EBITDA (non-GAAP) |
$ 161.6 |
|
$ 36.3 |
|
$ 38.9 |
|
$ 159.0 |
|
Restructuring, impairment and transaction-related |
21.8 |
|
8.4 |
|
6.6 |
|
23.6 |
|
Settlement charge from defined benefit pension plan |
12.8 |
|
— |
|
— |
|
12.8 |
|
Adjusted EBITDA (non-GAAP) |
$ 196.2 |
|
$ 44.7 |
|
$ 45.5 |
|
$ 195.4 |
|
|
|
|
(2) |
Financial information for the year ended |
In addition to financial measures prepared in accordance with accounting principles generally accepted in
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QUAD/GRAPHICS, INC. |
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RECONCILIATION OF GAAP TO NON-GAAP MEASURES |
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ADJUSTED DILUTED EARNINGS PER SHARE |
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For the Three Months Ended |
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(in millions, except per share data) |
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(UNAUDITED) |
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Three Months Ended |
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2026 |
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2025 |
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Earnings before income taxes |
$ 7.9 |
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$ 6.8 |
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Restructuring, impairment and transaction-related charges, net |
8.4 |
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6.6 |
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Adjusted net earnings, before income taxes (non-GAAP) |
16.3 |
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13.4 |
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Income tax expense at 25% normalized tax rate |
4.1 |
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3.4 |
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Adjusted net earnings (non-GAAP) |
$ 12.2 |
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$ 10.0 |
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Basic weighted average number of common shares outstanding |
47.7 |
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48.0 |
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Plus: effect of dilutive equity incentive instruments |
1.9 |
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2.7 |
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Diluted weighted average number of common shares outstanding |
49.6 |
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50.7 |
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Adjusted diluted earnings per share (non-GAAP) (1) |
$ 0.25 |
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$ 0.20 |
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Diluted earnings per share (GAAP) |
$ 0.13 |
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$ 0.11 |
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Restructuring, impairment and transaction-related charges, net per share |
0.17 |
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0.14 |
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Income tax expense from condensed consolidated statement of operations per share |
0.03 |
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0.02 |
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Income tax expense at 25% normalized tax rate per share |
(0.08) |
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(0.07) |
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Adjusted diluted earnings per share (non-GAAP) (1) |
$ 0.25 |
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$ 0.20 |
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(1) |
Adjusted diluted earnings per share excludes the following: (i) restructuring, impairment and transaction-related charges, net and (ii) discrete income tax items. |
In addition to financial measures prepared in accordance with accounting principles generally accepted in
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SOURCE Quad