Letter from the Chairlady to Shareholders: Noah Holdings Fiscal Year 2025
Dear Shareholders,
On behalf of Noah's Board of Directors and the management team, I would like to extend our sincerest gratitude for your continued trust and support.
For Noah, 2025 was a pivotal year—one that honored our legacy while opening a decisive new chapter for our future. If 2024 marked the inaugural year of our international expansion, 2025 represented the first year of a new phase following the successful completion of our structural transformation.
Over the past several years, we have navigated profound shifts in both the industry and the global market environment.
Staying the Course, Moving Forward Amid Uncertainty
Since our founding in 2005, Noah has been on its journey for more than two decades. We listed in
Wealth management is an industry built on the accumulation of trust. In 2019, we faced the significant challenge of the
International Expansion: From Exploration to Scale
Over the past three years, we have advanced our international strategy with determination and clarity. Today, we have established booking centers in major financial hubs, including
As of the end of 2025, overseas revenue accounted for nearly 50% of our total revenue, a substantial increase from approximately 27% in 2022. This milestone marks a structural shift from reliance on a single market to coordinated operations across a global ecosystem. By the end of 2025, our overseas registered client base neared 20,000, and overseas assets under advisement (AUA) reached
History suggests that periods of global uncertainty often accelerate cross-border capital flows. Just as Swiss private banks rose to prominence after World War II, wealth tends to gravitate toward platforms that are secure, stable, and professional. With our global headquarters in Singapore—connecting
A Fundamental Industry Shift: Wealth Management in the AI Era
In the AI era, we are witnessing a new possibility: the ability to drive business growth and deepen client relationships through AI and integrated operational systems. This transformation is not merely about improving efficiency; it represents a systematic expansion of our service depth and business boundaries.
In
Building a Global Platform: Systemic Excellence
We are constructing a comprehensive platform ecosystem to support our global ambitions:
- ARK: Account management and investment execution.
- Olive: Global asset management capabilities.
- Glory: Insurance, trust, and legacy planning services.
Our goal is to establish an integrated capability loop of client acquisition, asset allocation, service delivery, and succession planning, a platform that is replicable, scalable, and sustainable over the long term.
Looking Ahead: Validating Growth
Beginning in 2026, we will enter a clearer phase focused on growth validation. Our priorities include expanding our overseas client base, driving growth in overseas asset allocation, and optimizing the revenue mix of our asset management business, Olive.
Long-Term Commitment and Shareholder Returns
Noah remains committed to long-termism. As of the end of 2025, the Company held approximately
For the 2025 fiscal year, the Board has proposed a total dividend distribution of
Sincerely,
Chairlady of the Board
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