Apartments.com Launches RentPulse, New Quarterly Index Highlighting the Deeply Divided Rental Market
The index measures the real-world financial and behavioral health of renters across America, highlighting widening regional disparities in affordability, demand, and renter leverage
The first quarter 2026 findings reveal a rental market increasingly defined by regional extremes as renters in supply-heavy
Affordability Gaps are Reaching Extremes
RentPulse findings indicate that while the national rent-to-income ratio remains relatively balanced at 23.3%, renters in many major coastal markets are spending far beyond the commonly recommended 30% threshold. For example, in
Four of New York’s five boroughs accounted for the Top 10 Least Affordable Major Rental Markets with the majority of rent burdened metros concentrated in the Northeast. Cities in
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Rent Concessions Surge in Sun Belt Cities
Approximately 41.2% of multifamily properties nationwide currently offer rent concessions, a 9.9 percentage point increase over 2025. The national concession rate rose to 2.0% in Q1 2026, up from 1.8% last year, meaning renters are paying an average of 2% less than advertised due to incentives.
Effective rents are falling in ways that headline numbers don't capture, particularly across
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Sarasota : 81.8% of properties offer concessions, and nearly half are advertising two months free, among the most aggressive discounting in the country. -
Charlotte : More than half of properties (51.2%) now offer concessions, a 13.8-point jump in a single year. -
Austin : Now the 12th-largest city in theU.S. , but facing a glut with ~700 properties are offering concessions, with over 60% advertising one to two months free. -
San Antonio : In March, it posted the highest vacancy rate among the 50 largestU.S. metros—a sign of just how far supply has outpaced demand. -
Phoenix : A paradox and one of the hottest economic markets in the country, yet still seeing rising inventory, elevated vacancies, and widespread concessions.
The Rental Market is Splitting Along Regional Lines
The RentPulse Index found that coastal and Northeastern markets continue to see upward rent pressure, while many
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San Francisco, CA : Average one-bedroom rents increased 8.2% year over year to$3,351 , fueled by demand tied to AI and tech sector growth. -
Rhode Island : Rents climbed 2.7% as affordability pressures in neighboringMassachusetts continue pushing renters into the state. -
Hampton Roads, VA :Norfolk ,Virginia Beach andNewport all recorded rent growth above 3% following a slowdown in new apartment deliveries.
By contrast, many
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Texas : Statewide rents declined 2.1% year over year, withAustin andSan Antonio posting some of the steepest drops nationally. -
Florida : Rents fell 1.6% statewide as pandemic-era migration, withGulf Coast markets such asFort Myers ,Sarasota andTampa seeing some of the steepest drops. -
The Carolinas: Cities including
Charlotte ,Raleigh ,Durham andGreenville continue absorbing large waves of new inventory, putting downward pressure on rents.
Looking ahead, supply conditions are expected to remain the primary driver of market performance. The Apartments.com RentPulse Index will continue tracking these shifts each quarter, offering a clearer picture of how renters are navigating an increasingly uneven housing landscape.
The full report is available at https://www.apartments.com/blog/rentpulse-index.
About
CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news;
CoStar Group’s websites attracted 131 million average monthly unique visitors in the first quarter of 2026, serving clients around the world. Headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20260514036911/en/
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