Janus Henderson Investor Survey Reveals How Investors View AI: As an Investment Theme and for Financial Guidance
Two-thirds of investors are concerned about an AI bubble in next 12 months
Investors seek transparency from advisors using AI
The most common investor concern is that AI may not deliver on expectations (28%), followed by bias, misuse or insufficient safeguards (24%), and the risk that AI investments may be overvalued (19%).
Two-thirds of investors (67%) are concerned about a potential AI bubble or AI-driven market correction in the near term. Over a longer horizon, sentiment becomes more constructive: 46% of investors expect AI to have a modest positive impact on market returns over the next five years, while a smaller but more optimistic segment (15%) anticipates a major positive impact. Notably, this strongest conviction skews younger – 31% of Millennials expect outsized returns, compared to 14% of Gen X and just 8% of Boomers+.
“At Janus Henderson, we view artificial intelligence as a powerful enabler—one that must be approached with a disciplined client-centric lens. We are investing meaningfully to accelerate our AI transformation across our teams to enhance how we work and deliver for clients,” said
“AI skepticism is understandable, but investors risk failing to distinguish between valuation noise and long-term structural change,” said
AI in Advisory Practices
While AI adoption is growing, barriers exist that limit its role in shaping investment decisions. Investors’ top five barriers to using AI for investment purposes include:
- Concern that AI recommendation may be biased or conflicted (75%)
- Concerns about data privacy or security (74%)
- Preference for traditional methods (e.g., advisors or personal research (73%))
- Lack of trust in AI-driven recommendations (72%)
- I don’t feel comfortable judging whether AI advice is reliable (70%)
The vast majority of investors (87%) said they would feel “good” or “neutral” about their financial advisor using AI to create educational collateral to share with them. However, investors are less comfortable with advisors using AI for more personal activities, as 40% say they would be upset if their advisor used AI for automatically responding to texts and emails, and one-third of respondents (33%) report they would be upset if their advisor used AI for investment recommendations.
“The industry faces challenges when it comes to using AI for advice, client communications, and investments. While it has the potential to be a valuable tool for advisory practices, advisors will need to deploy AI in a strategic, thoughtful manner,” said
Investors want transparency and accountability if their advisor uses AI: 85% said they feel their advisor is ultimately responsible for AI-generated advice or materials, and 79% said they would be upset if their advisor used AI without disclosing it. Notably, just 33% of investors said their advisor has discussed with them how they use AI in their practice.
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About the Survey
Janus Henderson Investors’ 2026
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