KFC's KPRO Tops 300 Locations in China
In addition to its signature multigrain energy bowls and superfood yogurt smoothies, KPRO is introducing two new high-protein product categories: Energy PRO sandwiches and high-protein yogurt smoothies. The whole-wheat chia-seed sandwiches feature roasted chicken breast or tuna and egg, along with five types of fresh vegetables, offering balanced nutrition. The high-protein yogurt smoothies, set to launch in July, come in a range of new flavors.
KPRO targets the fast-growing demand for light meals at affordable price. With its Chinese name conveying the idea of self-discipline, KPRO offers delicious, hearty meals tailored to Chinese consumer preferences using a variety of ingredients for balanced nutrition while limiting the use of sugar and salt. The menu also features calorie labels to help consumers make more informed choices.
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About Yum China Holdings, Inc.
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