From nostalgic treats to celebratory favorites, the lineup brings red, white and blue fun to breakfast, lunch and dinner – and all the moments in between this summer

MINNEAPOLIS--(BUSINESS WIRE)--May 28, 2026-- As a company that has shaped the nation’s culinary landscape for generations, General Mills is serving up even more ways to celebrate this summer with 79 limited-edition products inspired by America’s 250th birthday. Across fan-favorite brands like Cheerios, Pillsbury, Betty Crocker and Fruit Roll-Ups, the lineup brings nostalgic flavors, red, white and blue-inspired twists and playful seasonal packaging to backyard barbecues, road trips, pool parties and family gatherings.

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General Mills is bringing fun to summer celebrations with more than 79 limited-edition products and specially designed packaging inspired by America’s 250th birthday.

“For 160 years, General Mills has been a cornerstone of American pantries, with our brands in over 90% of households across the country,” said Courtney Hamacher, Vice President and interim Chief Creative & Marketing Excellence Officer at General Mills. “As America celebrates its 250^th birthday, we’re incredibly proud to help families add joy to the table, celebrating the moments, big and small, that matter most.”

This special collection includes everything you need to celebrate from morning until the last firework lights up the sky. Some of the limited-edition offerings include:

• Morning favorites:
  • Pillsbury Toaster Strudel Stars & Stripes: These limited-edition Pillsbury Toaster Strudel varieties double as a playful do-it-yourself activity. With flaky layers, fruity fillings and seasonal decorative touches like star-shaped sprinkles and blueberry icing, they make every bite feel a little more fun.
  • Pillsbury Grands! S’mores Cinnamon Rolls: A campfire favorite returns after a decade with a new recipe and more flavor* in every bite. These summer-ready cinnamon rolls feature chocolatey, marshmallow-inspired flavor and are delicious for mornings or dessert!
    *versus our prior recipe
  • Birthday Cake Cheerios: Spoon up vanilla cake–flavored Cheerios with sprinkles in this limited-edition Birthday Cake variety. With 21g of whole grain per serving, plus gluten‑free goodness and 12 essential vitamins and minerals, these special O’s make every bowl – and snack – feel special.
  • Cinnamon Toast Crunch Root Beer Float: Celebrate summer with Cinnamon Toast Crunch Root Beer Float–flavored cereal, deliciously inspired by the sweet and creamy summer staple. Every square is blasted with CINNADUST and root beer float flavor for an irresistible crunch. Perfect for a summer-inspired breakfast; it also adds a crispy twist to snack mixes, ice cream toppings and picnic desserts.
• Snackable fun made for sharing:
  • Fruit Roll-Ups Star-Spangled Cherry: A seasonal twist on a classic favorite, these festive Fruit Roll-Ups bring bold cherry flavor to snack time. Made with no colors from artificial sources, they're perfect for celebrations and everyday fun.
  • Fruit by the Foot Splitz Star-Spangled Strawberry and Berry Blast: Double the flavor and double the fun with these rolls that split in two! Made with real fruit puree and no colors from artificial sources, these rolls are designed for summer snacking moments worth sharing.
• Sweet summer moments:
  • Betty Crocker America’s Birthday Cake Soft Baked Cookie Mix: Celebrate summer with a limited-edition cookie mix featuring festive red and blue sprinkles and scrumptious birthday cake flavor, perfect for gatherings and parties.
  • Betty Crocker SuperMoist Delights America’s Birthday Cake Mix: Celebrate America's 250th birthday in true star-spangled sweetness! Betty Crocker Super Moist Delights America's Birthday Cake Mix makes it easy to create a delectable, frosting-ready white cake with colorful red and blue chips.
  • Pillsbury Ready-to-Bake! ^TM Red, White and Blue Cookie Dough: Make entertaining easy this season with these ready-to-bake cookies that deliver a festive look with no prep. Just place, bake and enjoy these warm, shareable cookies that are perfect for any summer gathering.
  • Pillsbury Ready-to-Bake! ^TM Apple Pie Dough: A favorite summer dessert is now available in a ready-to-bake cookie format. Enjoy the delicious flavor of apple pie in minutes for a simple and tasty treat.
  • Pillsbury Ready-to-Bake! ^TM Flag Cookie Dough: Show your pride with Pillsbury Ready to Bake! Salute To Service Shape Sugar Cookie Dough. This Pillsbury cookie dough is decorated with an American flag shape, quick to bake, and perfect for patriotic gatherings such as Memorial Day or the Fourth of July.
• Furry friends:
  • Treat your pup to the snacks that make tails wag. Seasonal Blue BuffaloRed, White & BLUE Bars, Bits and Nudges Steak Grillers ensure no one in the family is left out of the celebration.

These and other limited-edition offerings across General Mills’ brands like Annie’s, Progresso, Gushers, Totino’s, Nature Valley and more, are available at various nationwide retailers while supplies last.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2025 net sales of U.S.$19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S.$1 billion. For more information, visit www.generalmills.com.

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General Mills Communications
763-764-6364
media.line@genmills.com

Edelman
Gabi Kurzer
Gabi.Kurzer@edelman.com

Source: General Mills