Infosys and LTA Launch AI-Driven Match and Fan Experiences at the HSBC Championships, and Beyond
New
The latest innovations mark a change in how fans engage with tennis, moving from passive viewing to more immersive and participatory experiences. Leveraging its innovative AI-first offering Infosys Topaz, powered by generative and agentic AI,
New AI–Powered Innovations Across the LTA Grass Court Season Include:
- Infosys Match Center: A unified digital destination bringing together live scores, draws, schedules, results, player profiles, match statistics, head–to–head comparisons, fan polls, and AI–powered commentary, enabling fans to follow the tournament seamlessly in real time.
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AI Commentary: Powered by
Infosys' proprietary AI models and agentic AI framework, delivering context–aware narratives and match insights for a global audience, supported by a human–in–the–loop monitoring approach to ensure accuracy and responsibility. - Personalized Fan Experience: Secure login–based personalization that allows fans to follow favorite players and matches, surface relevant content, and tailor their digital journey across the website and mobile app.
- Fan Polls: Interactive features that enable fans to participate in key moments, fostering shared engagement around players and matches.
- Match Stats and Head–to–Head Insights: Data–driven visualizations and comparisons that help fans better understand player performance, playing styles, and match dynamics.
At the HSBC Championships at
About the LTA
The LTA is the National Governing Body of tennis and padel in
About Infosys
Infosys is a global leader in AI–first business consulting and technology services. Over 325,000 of our people work to amplify human potential and create the next opportunity for people, businesses, and communities. As navigators of enterprise transformation, we enable businesses in 63 countries to unlock AI value at scale. With over four decades of experience in managing the systems and workings of global enterprises, we accelerate business transformation through our AI-first value framework, deep domain expertise, and our unique ability to orchestrate innovations from our AI-native partner ecosystem. Infosys is counted among the world's Top 100 brands committed to being a well-governed, environmentally sustainable partner for our clients where deep talent expertise, in an inclusive workplace, help them navigate their next.
Visit www.infosys.com to see how Infosys (NSE, BSE, NYSE: INFY) can help your enterprise navigate your next.
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