Norton Introduces Family Assistant, the Secure AI Agent Built to Help Families Manage the Chaos of Modern Parenting in the Digital Age
New secure AI agent organizes school communications, reminders, schedules, and family logistics, powered by Gen Agent
To help address the problem, Norton, part of Gen (NASDAQ: GEN), has announced the external beta launch of Norton Family Assistanti, a secure 24/7 AI agent developed to help parents stay on top of family life by bringing critical information together into one intelligent experience.
Norton Family Assistant securely connects to the tools families already rely on every day, including email inboxes like Gmail,
Beyond organizing information, Norton Family Assistant is designed to take action on behalf of parents, helping reduce administrative burden. Its action-focused AI agents are built to help complete tasks while maintaining safety and control, from preparing weekly grocery lists based on family schedules and meal plans to coordinating school pickups with partners, completing permission forms, and helping families avoid scheduling conflicts. By handling routine logistics, Norton Family Assistant helps families spend less time managing administrative tasks and more time together.
"At the core of AI, we believe the most important innovations won't just entertain people, they'll solve real-world problems," said
For decades, Norton has helped protect families online. As family life becomes increasingly digital, Norton Family Assistant extends that mission by helping families stay organized, reduce stress, and spend more time focused on what matters most.
Building on the Gen Agent
Developed by the Gen AI Foundry, Norton Family Assistant was designed around a fundamentally different trust and privacy model for AI agents. At the center of that model is the Gen Agent Trust Hub (ATH), a secure platform designed to help AI agents operate privately, safely, and with accountability on behalf of users.
As AI systems evolve from passive assistants into autonomous agents capable of taking real-world actions on behalf of users, Gen believes trust becomes foundational infrastructure for the agentic AI era. ATH was designed to support this next generation of AI experiences by helping ensure agents can securely operate while keeping users in control of their information and decisions.
Powered by the ATH, Norton Family Assistant is designed to keep family information private and secure. Each family's information remains separate, is accessible only to authorized family members, and is not used to train AI models. Norton Family Assistant represents an early example of how AI agents can move beyond simple assistants to securely help manage real-world responsibilities on behalf of users.
Norton Family Assistant is now available on Windows, macOS, iOS and Android. Join the external beta with a free trial by visiting https://us.norton.com/products/family-assistant.
About Norton
Norton is a leader in Cyber Safety, and part of Gen (NASDAQ: GEN), a global company dedicated to powering Digital Freedom with a family of trusted consumer brands. Norton empowers millions of individuals and families with award-winning protection for their devices, online privacy, and identity. Norton products and services are certified by independent testing organizations including AV-TEST, AV Comparatives, and
About Gen AI Foundry
Rooted in Gen's commitment to safety and transparency, the Gen AI Foundry is responsible for rapidly delivering trusted AI-native solutions. From AI-powered security experiences to identity and financial agents, Gen AI Foundry innovations are all rooted in its mission to bring peace of mind to consumers in the AI era. Learn more at https://ai.gendigital.com.
Media Contact:
Brittany Posey
press@gendigital.com
i Family Assistant is a beta AI tool and can make mistakes; users are encouraged to verify important information and actions.
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