Goodnites® Partners with U.S Pro Soccer Captain Tim Ream to Help Destigmatize Childhood Bedwetting
Why This Partnership Matters: One in Six Children Experience Bedwetting
Bedwetting is common, affecting approximately 1 in 6 children, ages 3–12, yet many children who experience it can feel isolated and ashamed. Ream experienced bedwetting until age 11, but it didn't stop him from becoming a professional athlete competing at the highest level of international soccer.
"I'm partnering with Goodnites because I know firsthand that bedwetting doesn't define you or your future," said
Campaign Details: "To My Younger Self"
Ream is featured in the brand's new multimedia campaign chronicling his journey from a child navigating bedwetting to a celebrated professional athlete and emphasizes that even though bedwetting feels overwhelming when you're little, it does not define who you will become.
"What
Goodnites has always supported families navigating childhood bedwetting, and this partnership deepens our mission to support not just nighttime needs, but children's confidence and dreams. Through this partnership, Goodnites, the brand that offers nighttime protection against bedwetting accidents, continues to support families navigating bedwetting with products and resources that promote confidence and emotional well-being.
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1Youth Pant Category Share Data
About Goodnites
Goodnites, part of
About Kimberly-Clark
Kimberly-Clark (NASDAQ: KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries and territories. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, Goodnites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No. 2 share positions in approximately 70 countries. Our company's purpose is to deliver Better Care for a Better World. We are committed to using sustainable practices designed to support a healthy planet, build strong communities, and enable our business to thrive for decades to come. To keep up with the latest news and learn more about the company's more than 150-year history of innovation, visit https://www.kimberly-clark.com/en-us/.
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SOURCE Kimberly-Clark Corporation