Live “Cereal Rich” with LOADED, General Mills’ Biggest, Boldest Cereal Yet, and Limited-Editon Accessories
Cinnamon Toast Crunch, Trix, and Cocoa Puffs get maximalist makeover
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LOADED cereals are the latest innovation from
Living Cereal Rich is about living life to the filled-est and bringing maximalism to the breakfast table. Now is the time for maxing out and keeping life LOADED with what you love. It’s time for cereal fans to raise a spoon to a bold, unapologetic breakfast cereal. The “Get Cereal Rich with Me” (#GCRWM) collection pairs LOADED cereal with over-the-top accessories that embody what it means to be “Cereal Rich,” including:
- A metallic gold crown-shaped bowl: Level up the breakfast table aesthetic with this fancy accessory that helps ensure no crumbs are left behind.
- A lavish plush robe with removable pockets: Getting ready in an old T-shirt? Not very luxe. Instead, fans can store LOADED cereal in this comfortable outfit so they can easily pair their favorite breakfast flavors with an elevated #GRWM routine.
- A 2-in-1 jade roller + spoon: The morning tool you didn’t know you needed – use one side to treat skin to a glowy, smooth upgrade while using the other to dive into a bowl of delicious cereal!
“Our fans love discovering new ways to enjoy the flavors of their favorite
Cereal fans can get their hands on the #GCRWM bundles at livinloadedcereal.com beginning
Be sure to keep an eye out for Cinnamon Toast Crunch, Cocoa Puffs, and Trix LOADED cereals at retailers nationwide beginning this month starting at
About
View source version on businesswire.com: https://www.businesswire.com/news/home/20240201825905/en/
763-764-6364
media.line@genmills.com
lauren.durham@edelman.com
Source: General Mills