Toyota Signs Eli Manning and Brock Purdy as National Partners and Announces Plans for Super Bowl LVIII as The "Official Automotive Partner of the NFL"
Toyota Will Showcase the All-New 2024 Tacoma through Advertising, Live Content and Fan Experiences
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Eli Manning andBrock Purdy named national partners: TMNA today announced thatBrock Purdy andEli Manning have been named as national partners. Both Purdy and Manning will appear in national content across digital and linear platforms and at experiences designed to engage fans and Toyota dealers.- Manning will appear in national programming and content for TMNA across linear and digital platforms and at fan experiences in
Las Vegas . Manning powered theNew York Giants to twoSuper Bowl championships (2008 and 2012). This deal expandsToyota's existing, longtime relationship with Manning as he has served as a brand partner for theGreater New York Toyota Dealer Association since 2004. - Prior to the 2023 season, Purdy signed a deal to appear in
Toyota's regional advertising efforts across television and social media for the Northern California Toyota Dealers. This deal will advance Purdy's partnership with Toyota to a national level. Purdy led allNFL players in fan votes for the 2024 Pro Bowl as he helped lead his team to the top seed in the NFC playoffs before guiding the 49ers to Super Bowl LVIII. The second-year quarterback drives a 2024 Toyota Sequoia SUV.
- Manning will appear in national programming and content for TMNA across linear and digital platforms and at fan experiences in
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Return to
Super Bowl air as advertiser: The brand will feature a 30-second commercial within the Super Bowl LVIII game broadcast onCBS . This marksToyota's return after not airing an ad in the 2023 game broadcast - the first occasion this had happened since 2017. A separate spot, entitled "Undisclosed," produced by Conill,Toyota's Hispanic agency of record, will run in the 4Q of the Univision broadcast. -
Leading fan experience provider: The brand will serve as lead sponsor of "Super Bowl Experience presented by Toyota," an immersive fan festival that will treat fans to the
NFL's football theme park fromWednesday, February 7 throughSaturday, February 10 . Toyota will also host its own fan game, "Toyota's 4 Down Territory," which challenges competitors to navigate past 58,000 footballs to gain a chance at a legendary prize that will unlock VIP access to next year'sSuper Bowl [LIX inNew Orleans ]. -
Media Center content hub: Toyota will become a top content creator at the
NFL's Media Center, a fast-moving throughway that hosts 6,000 credentialed media during the week.Toyota's custom-built studio will feature the all-new 2024 Tacoma as its trail-dominating power, legendary capability and captivating style arrives in dealerships this month.
Among the content that Toyota will host in its footprint include partnerships with top-rated podcasts "Green Light with
- "Green Light" is a football-themed show hosted by
Chris Long , a two-timeSuper Bowl champion and a Walter Payton Man of the Year winner (2018). The hit podcast is the flagship series from Long's media company, Yote House. In addition to hosting Green Light's shows from itsTacoma Content Studio , Toyota will support preferred charities ofNFL players by teaming with Green Light to create a charity challenge that promptsNFL personalities and players to score in a trivia game throughout the week. -
David Chang is an avid football fan who gained world acclaim as the founder of the Momofuku restaurants and Majordomo Media. He's the creator and host of Netflix's "Ugly Delicious" and the streamer's first live series, "Dinner Time withDavid Chang ". Chang will team up with Toyota to curate a football-inspired food challenge to his audience in celebration ofLunar New Year .
Additional programming includes hosting a panel on the heritage and future of Latinos in football along with a partnership with fellow
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"Behind the Tailgate with Toyota
:" Toyota will stage a panel discussion on the past, present and future of Latino influence on football featuring panelists
Anthony Muñoz (Pro Football Hall of Fame ),Diana Flores (Captain and Quarterback of the Mexican Women's National Flag Football team and Global Flag Ambassador for theNFL & IFAF) andMarissa Solis (NFL , Senior Vice President, Brand & Consumer Marketing). -
Frito-Lay "Chip Strip" Fan promotion: Toyota is riding shotgun with
Frito-Lay to bring even more toLas Vegas with an immersive fan experience at the Frito-Lay Chip Strip. Fans in Vegas will have the opportunity to take a seat in the hottest ride on the Strip, feel the love at theCheetos Chapel , try their luck at the Frito-Lay Snackpot – and more. The all-new 2024 Tacoma will be on display with a one-of-a-kind Doritos-inspired wrap, and one lucky fan, 21+, will have a chance to win the Tacoma as the grand prize by participating inFrito-Lay's oversized slot machine onFebruary 10 . The Frito-Lay Chip Strip is located on theBrooklyn Bridge atNew York, New York Hotel & Casino and is open daily fromThursday, February 8 throughSunday, February 11 .
"We see our comprehensive
Toyota trucks will also play a sponsorship role in declaring the most powerful players in the
At a regional level, Toyota also currently sponsors eleven
About Toyota
Toyota directly employs more than 63,000 people in
For more information about Toyota, visit www.ToyotaNewsroom.com .
About the
Media Contacts:
Samuel.Mahoney@toyota.com
shaun@graywolfagency.com
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