Introducing This Season’s Most Valuable Taco — the New Old El Paso™ Cinnamon Toast Crunch™ Dessert Taco Shells
Fans should act fast to score limited-edition boxes of these Cinnadust™ blasted
shells featuring football greats JJ Watt and
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240205435241/en/
Old El Paso™ and Cinnamon Toast Crunch™ are bringing fans together with the first-of-its-kind Dessert
This winning flavor combination is bringing together fans everywhere — including taco-lover and defensive legend JJ Watt and offensive star and breakfast stan
“We love adding unexpected flavor combinations to our roster, and this collaboration between Cinnamon Toast Crunch and Old El Paso pairs the most valuable players from the cereal and taco game for a one-of-a-kind format that gives taco night the sweet touchdown it deserves,” said
Just in time for the Big Game, fans can find Old El Paso™ Cinnamon Toast Crunch™ Dessert
To extend the new product buzz right up until game day, Old El Paso and Cinnamon Toast Crunch are also showing up for the most highly anticipated showdown of the year and celebrating the elite players of the season by releasing a giant taco trophy that will “appear” in Vegas during the first week of February, popping up at the iconic “Welcome to Fabulous Las Vegas” sign to excite fans for the upcoming gameday and highlight the new product launch.
Follow Old El Paso on Instagram and TikTok and Cinnamon Toast Crunch on Instagram and TikTok to join the fun as Old El Paso™ Cinnamon Toast Crunch™ Dessert
About
View source version on businesswire.com: https://www.businesswire.com/news/home/20240205435241/en/
763-764-6364
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Ali.barzyk@edelman.com
Source: General Mills