Toyota Tacoma Has "More Power for More Play" in New Campaign
Adventure Awaits for the All-New 2024 Toyota Tacoma
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9248851-toyota-tacoma-more-power-for-more-play/
"We're thrilled to debut the all-new 2024 Tacoma," said
The fully integrated Tacoma campaign was developed using
The campaign showcases a unified style across all creative throughout the T2 agency broadcast spots, which are highlighted below:
In "Voices," created by
In the spots created by Saatchi & Saatchi and directed by
"Undisclosed" created by Conill and directed by Goh Iromoto showcases friends taking on an adventure while embracing those little off-road moments that only a Tacoma can accomplish. The concept is a tribute to the freewheeling adventures Hispanics have when they're on the road – and off-roading – with their Tacoma, often best cherished just between friends.
Media Placements
The Tacoma campaign is a fully integrated campaign extending across linear TV, digital video, digital content, streaming audio, programmatic, paid social, and experiential. High-profile prime and sports programming includes the NBA,
The campaign spots are available for viewing here. For images and credits, please click here.
About the 2024 Toyota Tacoma
The Toyota Tacoma has dominated the mid-size pickup truck segment for nearly two decades, and the all-new 2024 Tacoma sets a new standard for modern trucks. Completely redesigned and reimagined for model year 2024, the Tacoma is ready to help drivers tackle their ambitious adventure bucket lists. For this new generation of Tacoma, Toyota engineers focused on its rich history of quality, durability and reliability – while incorporating modern tech, rugged styling and go-anywhere capability. The 2024 Tacoma is available in SR, SR5, TRD PreRunner, TRD Sport,
Key features include:
- Available i-FORCE MAX 2.4L Turbocharged Hybrid Powertrain with up to 326 Horsepower and 465 lb. ft of Torque
- Standard i-FORCE 2.4L Turbocharged Engine with up to 278 Horsepower and 317 lb.-ft. of Torque
- Unique Suspension Tuning for Each Grade with Available Coil Spring Rear Suspension
- Available 14-inch Touchscreen Display with Latest Toyota Audio Multimedia System
- Manufacturer's Suggested Retail Pricing Starting at
$31,500 * - Toyota Safety Sense 3.0
TRD Pro features:
- i-FORCE MAX 2.4L Turbocharged Hybrid Powertrain
- IsoDynamic Performance Front Seats
- TRD-tuned FOX® *
QS3 Internal Bypass shocks - 33-In. Rugged-Terrain Tires and 18-In. Black TRD Pro Wheels
Trailhunter features:
- i-FORCE MAX 2.4L Turbocharged Hybrid Powertrain with High-mount Air Intake
- Old Man Emu® forged monotube shocks
- High-clearance front bumper, rock rails and ARB® steel rear bumper with recovery hooks
- 33-In. Rugged-Terrain Tires and 18-In. Bronze-finished Trailhunter Wheels
About Toyota
Toyota directly employs more than 63,000 people in
For more information about Toyota, visit www.ToyotaNewsroom.com.
Media Contacts:
469-292-1740
Adam.lovelady@toyota.com
Saatchi for Toyota
469-357-2114
Ava.weaver@saatchi.com
For customer inquiries, please call: 800-331-4331
View original content:https://www.prnewswire.com/news-releases/toyota-tacoma-has-more-power-for-more-play-in-new-campaign-302052452.html
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