Total by Verizon Releases Full Campaign Ad to Air on Univision Broadcast of the Big Game
Brand taps comedian and musician
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The new Total by
Topping the charts and winning hearts worldwide, “Suavemente” quickly became a Spanish-language standard in Latin music. The new “Totalmente” campaign, created by Ogilvy, flips the song on its head, transforming its romantic lyrics into a catchy tune called “Totalmente,” about the perks of having a Total by
“Total by
The commercial opens with a Latino couple, played by Enrique Dueñas and Betzaida Landín, on a dinner date. When Landín laments she doesn’t know how to speak to her partner anymore, Dueñas says it’s actually quite easy since he switched to Total by
The spot also includes a surprise cameo from actor
The new advertisement is part of a 360-degree campaign created by Ogilvy with the “Totalmente” song available post-game on TikTok, along with a unique Instagram filter for fans to recreate the video. Influencers will also be choreographing “Totalmente” dances and encouraging their followers to recreate them on their own channels. An extended music video version of the commercial is available to watch at totalbyverizon.com and on YouTube.
“It was an absolute pleasure working on this,” said Armisen. “The song felt earnest and festive, and I didn’t want to get in the way of that. The performers were perfect for this. I was very lucky to get to work with them. It was especially wonderful to do these versions in Spanish. My mom will be very proud of that.”
The ad will air during the first commercial break of the second quarter of Univision’s Big Game telecast
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