All-New 2024 Toyota Tacoma Handles it All in Super Bowl LVIII Ad
Off-roading Dreams Come True in 30-second spot, "Dareful Handle"
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9248951-toyota-tacoma-2024-super-bowl-lviii-ad/
"Dareful Handle" features the all-new Tacoma conquering a thrilling array of action-packed off-road adventures, playing on the question, "can you handle it?". The adrenaline-pumping spot highlights the range of emotions passengers experience as they grip the passenger side handle for dear life. The exhilarating ride incites shoutouts, including the "shut the front door" handle, "woah, woah, woah, woah" handle, and "no me gusta" handle.
"The convergence of the all-new 2024 Toyota Tacoma launch, Super Bowl LVIII weekend and our recent announcement as Official Automotive Partner of the
"Dareful Handle" is slated to air in the first position (A) in the third commercial break of the third quarter. The spot was created by
"I thought we would need a lot of acting but the Tacoma delivered on such a level that all the reactions are pretty much live," said the spot's award-winning director, Tarsem Singh. "The power and performance of the Tacoma exceeded all my expectations, and I'm excited for viewers to see this truck in action." Singh has directed numerous
Viewers who tune into Super Bowl LVIII on Univision will be treated to "Undisclosed" in the first commercial break of the fourth quarter, a 30-second spot featuring the all-new Tacoma created by Conill and directed by Goh Iromoto. The creative is a tribute to the freewheeling adventures Hispanics have when they're on the road – and off-roading – with their Tacoma.
As the Official Automotive Partner of the
Click here to view the 30-second spot, "Dareful Handle." To view the all-new 2024 Tacoma campaign spots, which launched
About the 2024 Toyota Tacoma
The Toyota Tacoma has dominated the mid-size pickup truck segment for nearly two decades, and the all-new 2024 Tacoma sets a new standard for modern trucks. Completely redesigned and reimagined for model year 2024, the Tacoma is ready to help drivers tackle their ambitious adventure bucket lists. For this new generation of Tacoma, Toyota engineers focused on its rich history of quality, durability and reliability – while incorporating modern tech, rugged styling and go-anywhere capability. The 2024 Tacoma is available in SR, SR5, TRD PreRunner, TRD Sport,
Key features include:
- Available i-FORCE MAX 2.4L Turbocharged Hybrid Powertrain with up to 326 Horsepower and 465 lb. ft of Torque
- Standard i-FORCE 2.4L Turbocharged Engine with up to 278 Horsepower and 317 lb.-ft. of Torque
- Unique Suspension Tuning for Each Grade with Available Coil Spring Rear Suspension
- Available 14-inch Touchscreen Display with Latest Toyota Audio Multimedia System
- Manufacturer's Suggested Retail Pricing Starting at
$31,500 * - Toyota Safety Sense 3.0
TRD Pro features:
-
- i-FORCE MAX 2.4L Turbocharged Hybrid Powertrain
- IsoDynamic Performance Front Seats
- TRD-tuned FOX® *
QS3 Internal Bypass shocks - 33-In. Rugged-Terrain Tires and 18-In. Black TRD Pro Wheels
Trailhunter features:
-
- i-FORCE MAX 2.4L Turbocharged Hybrid Powertrain with High-mount Air Intake
- Old Man Emu® forged monotube shocks
- High-clearance front bumper, rock rails and ARB® steel rear bumper with recovery hooks
- 33-In. Rugged-Terrain Tires and 18-In. Bronze-finished Trailhunter Wheels
About Toyota
Toyota directly employs more than 63,000 people in
For more information about Toyota, visit www.ToyotaNewsroom.com.
Media Contacts:
469-292-1740
Adam.lovelady@toyota.com
980-900-8573
Samuel.mahoney@toyota.com
Saatchi for Toyota
702-234-9517
kimberly.harms@saatchi.com
For customer inquiries, please call: 800-331-4331
View original content:https://www.prnewswire.com/news-releases/all-new-2024-toyota-tacoma-handles-it-all-in-super-bowl-lviii-ad-302056987.html
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