AppLovin Reveals Ways Generative AI Is Transforming The Mobile Ads Creative Process
New report details top performance-driven ad trends and explores how AI can be harnessed to enhance creatives and boost team-wide productivity
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240213689904/en/
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"Embracing AI expands the potential of creatives," said
AppLovin’s report also details the top creative strategies for the year based on data analyzed from tens of thousands of creatives produced by SparkLabs in 2023. Notable trends include:
- Prioritizing team adoption of AI over individual usage by infusing AI into daily team operations.
- “Genre-bending” or borrowing popular mechanics from other successful game genres to broaden audience appeal.
- Using gamification to inspire fresh interactions across non-gaming app verticals. About one-third of top-performing ads in the non-gaming category included ‘gamifying’ features.
- Innovating on metaplay by featuring gameplay mechanics beyond a game’s core elements to stretch out creative concepts and help brands stand out.
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Leveraging connected TV (CTV)’s immersive experience to reach new audiences. “More than half of SparkLabs’ best performing non-gaming ads in 2023 were CTV creatives,” noted
Jessica Dolan , Director of SparkLabs. “CTV offers a unique platform for advertisers to highlight their brand message by leveraging engaging visuals and live actors to entice the viewer to try something new.”
View Performance-Driven Ad Trends 2024 online here.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20240213689904/en/
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