Kotex Global Study Finds Nearly 60% of Women Feel Progress is Lacking and Launches #ProgressFeelsLike Movement to Ignite Action on International Women's Day
Kotex, champion of women's progress for 100+ years, launches provocative next phase of its "She Can Initiative" to generate awareness around study and drive systemic change
"In a long history of advancement of women's rights and equality, today we are reminded that progress isn't a given," said
To help show the world what #ProgressFeelsLike, Kotex is debuting a provocative film produced by an all-female Kotex team in partnership with Capital A Creative and Rakish, led by renowned director,
Kotex is encouraging women worldwide to participate in the movement by using #ProgressFeelsLike in social media posts. The period care brand is also organizing on-the-ground activations to ignite conversation and inspire change for women within their communities. Examples include:
- In
Turkey , Kotex is increasing its commitment to women's progress to ensure a more comfortable world where women can express themselves freely and break menstrual taboos. For every tweet using #ProgressFeelsLike inTurkey , the Kotex team will make a matching product donation to non-profit women's organizations. - In
Brazil , Kotex is launching a digital art festival to visually depict what #ProgressFeelsLike and to celebrate women's achievements, question the stigmas around menstruation, and show that women haven't come this far to stop here. - In the US, U by Kotex will donate two period products to
Alliance for Period Supplies from the purchase of any U by Kotex product purchased at Walmart duringMarch 2024 . U by Kotex will also donate two additional period products to APS for each repost of its social media post for National Women's Day onMarch 8, 2024 , to drive awareness of period poverty, an issue that impacts one in three low-income women in the US. - In
Vietnam , Kotex is launching a music video that calls for consumers to submit entries that speak to what #ProgressFeelsLike when it comes to chasing their dreams. The top three winners will receive a$5,000 scholarship to make their ideas a reality.
As part of the #ProgressFeelsLike movement, Kotex is leading by example and has formed a new partnership with She's the First, a non-profit organization that fights for a world where every girl can choose her own future. As a part of the partnership with She's the First, Kotex is standing behind its pledge to progress and donating funds to help support the organization's mission to make sure girls everywhere are respected, educated and heard. The #ProgressFeelsLike movement and new alliance with She's the First is an extension of Kotex's She Can Initiative and existing work with
Click here to view and download the #ProgressFeelsLike infographic. Click here to watch the film. Click here for more information about the Kotex #ProgressFeelsLike movement and She Can Initiative. For press inquiries contact
*= Kotex's Global Consumer Insights Study,
About Kotex
Our Kotex, U by Kotex, and Intimus brands aim to ensure a period never gets in the way of any woman's progress.
About
About She's the First
She's the First is a global girls' rights organization that fights for a world where every girl can choose her own future. They team up with grassroots leaders to make sure girls everywhere are educated, respected, and heard. Over the past 13 years, they've created transformational outcomes for 563,741 girls by working alongside 685 community organizations in 42 countries. To fulfill their mission, they teach a girl how to speak up for herself in her home, school, and community, while they teach the mentors in her life practical ways to support her agency. As a result, these girls become the first women in their families to achieve amazing milestones—and they are never the last.
Their diverse team is based across the
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