MoonFox Data: Luckin Coffee has successfully secured a dominant position in the market through rapid expansion and a broadening customer base
About us:
I. Expand rapidly and leverage the advantages of "large-scale shops" to seize market share
According to MoonFox iBrand data, the year 2023 witnessed that
Number of offline operating stores for
|
Number of offline operating stores |
YoY Growth |
|
7,907 |
33.11 % |
|
11,273 |
42.57 % |
Data Source: MoonFox iBrand; Data retrieval cycle: 2022.12-2023.12
With the rapid expansion of retail network, the average passenger flow index of
Changes to average passenger flow index at
|
Average flow index of store |
YoY Growth |
|
93 |
47.62 % |
|
102 |
45.71 % |
|
127 |
73.97 % |
|
116 |
41.46 % |
Data Source: MoonFox iBrand; Data retrieval cycle: 2023.03-2023.12
II. Continuously design popular signature product+low-cost strategy, broaden target audience, and attract potential customers to re-purchase
Changes in average daily active users (DAU) ofLuckin Coffee app in 2023
|
Average monthly DAU (unit: 10,000) |
YoY Growth |
|
153.41 |
39.71 % |
|
175.04 |
38.44 % |
|
182.52 |
32.50 % |
April, 2023 |
195.33 |
13.77 % |
|
212.93 |
23.98 % |
|
235.38 |
22.62 % |
|
227.32 |
29.91 % |
|
221.55 |
29.90 % |
|
301.48 |
77.91 % |
|
290.47 |
61.57 % |
|
265.80 |
43.75 % |
|
241.11 |
78.48 % |
Data Source: MoonFox iApp; Data retrieval cycle: 2023.01-2023.12
In the past year, there have been significant changes in the customer base of
Age distribution of
|
|
|
Aged 25 and under |
33.23 % |
28.63 % |
Aged 26-35 |
32.26 % |
34.26 % |
Aged 36-45 |
18.46 % |
24.51 % |
Aged 46 and above |
16.04 % |
12.60 % |
Data Source: MoonFox iBrand; Data retrieval cycle: 2022.12, 2023.12
Consumption level of
|
|
|
Low consumption |
34.38 % |
28.70 % |
Moderate consumption |
26.56 % |
35.40 % |
High consumption |
39.06 % |
35.90 % |
Data Source: MoonFox iBrand; Data retrieval cycle: 2022.12, 2023.12
III. Active marketing strengthens customer's mind, and social media interaction "attracts" young users
The financial report of
Ⅳ
. Can Luckin Coffee sustain its leading position as the "top coffee brand" in
Geographical distribution of
|
|
|
First-tier cities |
15.34 % |
19.54 % |
New first-tier cities |
33.69 % |
24.31 % |
Second-tier cities |
24.84 % |
21.15 % |
Third-tier cities |
15.97 % |
19.04 % |
Fourth-tier cities |
8.13 % |
11.05 % |
Fifth-tier cities |
2.02 % |
4.91 % |
Data Source: MoonFox iBrand; Data retrieval cycle: 2022.12, 2023.12
Operating status of
City level |
Stores in operation |
Average passenger flow index |
First-tier cities |
2469 |
103 |
New first-tier cities |
3066 |
103 |
Second-tier cities |
2671 |
101 |
Third-tier cities |
2506 |
116 |
Fourth-tier cities |
1482 |
109 |
Fifth-tier cities |
641 |
117 |
Data Source: MoonFox iBrand; Data retrieval cycle: 2024.01
However, for
Aurora-Moonfox consistently monitors industry development and regularly tracks corporate performance. The following is our research report on industry hotspots:
- 《Image-Text Content, Hot Items, and
Seeding Drive the Rapid Growth of RED Community》; - 《Tencent focuses on the WeChat ecosystem and leverages mini-programs to create the second growth curve》;
- 《NetEase Q3 Financial Report Game-driven Multi-segment Growth》;
- 《Ctrip achieved multiple-fold revenue growth in Q3, surviving through the harsh winter amidst industry recovery》
If you need a report, please contact us to obtain it.
- Our Information:
Website: https://www.moonfox.cn/
Contact number: 400-888-0936
- Contact us:
Title: Director of Sales, Industry Insight Division
Tel: +86 -13366276383
Email: zhouzt@jiguang.cn
Address: 608/F, Tower B, Wintrust Center, No.
Title: Senior Marketing Manager
Tel: +86-13691629681
Email: zhangkx1@jiguang.cn
Address: 608/F, Tower B, Wintrust Center, No.
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SOURCE Aurora