POP-TARTS® ADDS A SWEET TWIST TO SNACK TIME WITH POP-TARTS® CRUNCHY POPPERS AS ITS FIRST-EVER CRUNCHY SNACK
Bringing more Crazy Good crunch to snack time, this latest Pop-Tarts® innovation will be available on shelves starting in April.
Pop-Tarts Crunchy Poppers are available in two Crazy Good varieties: Frosted Strawberry Crunch and Frosted Brownie Crunch. No matter what your day holds, this new lineup is the ultimate no-prep, no-mess snack packed in individual pouches that will satisfy your sweet and crunchy cravings. Pre-lunch desk nibble? Check. Late-afternoon pick-me-up? Check, check.
"For over 60 years, Pop-Tarts fans have included our iconic toaster pastries into their morning routines, and we wanted to give our fans even more occasions to enjoy the brand… just with a little more crunch," said
Joining the current Pop-Tarts roster of iconic pastries and pastry bites, this latest lineup continues to demonstrate the brand's ability to push boundaries in the snacking aisle, offering fans a light and indulgent crunchy option.
Pop-Tarts Crunchy Poppers will begin hitting shelves at retailers nationwide this April for an SRP of
About Kellanova
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/pop-tarts-adds-a-sweet-twist-to-snack-time-with-pop-tarts-crunchy-poppers-as-its-first-ever-crunchy-snack-302106095.html
SOURCE Kellanova