lululemon Unveils Team Canada Summer Athlete Kit for Paris 2024 Olympic and Paralympic Games in Partnership with the Canadian Olympic Committee and Canadian Paralympic Committee
The brand worked extensively with Team Canada athletes to design its first-ever Olympic and Paralympic summer Athlete Kit, with adaptive features and styles for more bodies and abilities
The Team Canada x lululemon Collection launches online
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240416565200/en/
lululemon unveils Team Canada Summer Athlete Kit for
“For Paris 2024, we had the opportunity to deepen our partnership with the Olympians and Paralympians who represent
The Team Canada x lululemon
“Paris will be my fourth
During the design process, lululemon led product testing and feedback sessions with 19 Canadian Olympic and Paralympic athletes across 14 different sports to understand their unique needs during the Games.
“My biggest takeaway from this process was lululemon’s commitment to working with Paralympians to make the pieces accessible and adaptable,” said
Athletes, coaches, and support staff will wear Team Canada apparel throughout key moments at the Games, including the Opening and Closing Ceremonies, medal ceremonies, media appearances, travel, and daily life in the
Design highlights include:
- Adaptability: The kit was designed to support more bodies and more abilities, with features including magnetic-close zippers, pull-on loops, and sensory touch guides. The two adaptive styles – the Seated-Fit Carpenter Pant and the Seated-Fit Packable Rain Poncho – are intentionally designed to deliver functionality and comfort in a seated position.
- Thermal Comfort: To keep athletes comfortable during changing temperatures and conditions, the kit features adjustable styles like the Convertible Pant & Jacket, as well as SenseKnit™ technology and sweat-wicking fabrics to enhance breathability through ventilation.
- Fit & Function: Products with four-way stretch fabrics, customizable drawcords, and newly engineered pocket shapes and placements help athletes move and personalize styles.
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National Pride: Prints inspired by the beauty of
Canada help athletes celebrate their country and reflect their journey throughout the Games. Fabrics like Jacquard create modern silhouettes that allow athletes to show up in style.
“Our partnership with lululemon has been transformational for Team Canada athletes,” said
“This will be one of the most adaptable and inclusive kits
In partnership with COC and CPC, lululemon gives back to Canadian athletes through the Future Legacy program, with 10% of sales from all Future Legacy items supporting the
Fans can cheer on Team Canada in style, as select items from the Retail Collection launch online in
For more on lululemon’s role as Official Outfitter of Team Canada and to shop the collection, visit https://shop.lululemon.com/en-ca/team-canada.
About lululemon
lululemon (NASDAQ:LULU) is a technical athletic apparel, footwear, and accessories company for yoga, running, training, and most other activities, creating transformational products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all. Setting the bar in innovation of fabrics and functional designs, lululemon works with yogis and athletes in local communities around the world for continuous research and product feedback. For more information, visit lululemon.com.
About the
The
About the Canadian Paralympic Committee (CPC)
The Canadian Paralympic Committee is a non-profit, private organization in partnership with 27 member sport organizations, dedicated to the power and impact of Paralympic sport. Holding a vision of an inclusive world realized through Paralympic sport, its mission is to deliver the best-prepared teams for Games excellence while modeling and promoting disability inclusion and accessibility. Championing the stories and successes of high-performance athletes with disabilities, the Canadian Paralympic Committee inspires Canadians to embrace inclusivity and actively engage in sports. For more insights, visit Paralympic.ca.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240416565200/en/
MEDIA:
Manager, Global Public Relations, lululemon
E: sharvey@lululemon.com
Senior Manager, Public Relations,
E: psaltsman@olympic.ca
Senior Manager, Communications & PR, Canadian Paralympic Committee
E: nwatts@paralympic.ca
Source: