Pivot Marketing Group Select App Science™ Data Analytics and Insights Division for a Multi-Year Deal to Support Diverse Audience Understanding
- App Science helps Pivot validate advertising spend across their diverse audiences to support their clients including
Toyota Motor North America - App Science's cross-platform analytics solution provides AI-driven actionable campaign intelligence for
Pivot Marketing Group - This strategic partnership enhances marketing effectiveness by elevating diverse audience understanding and insights into human behaviors and lifestyle interests for strategic optimization and planning
This new multi-year commitment builds upon over a year of collaborative projects, where App Science's cross-platform analytics solution has played a crucial role in elevating Pivot's marketing capabilities, surpassing traditional audience measurement firms, by providing granular insights into human behaviors and interests.
To address Pivot's need for deeper insights into diverse audiences and their unique behaviors, App Science provides data analytics utilizing its proprietary 55MM validated household graph, encompassing 280MM mobile devices and 110MM CTV households. App Science has built AI and machine learning algorithms since 2016 to measure and provide deeper audience insights. This unique dataset positions App Science to bridge gaps compared to conventional measurement providers.
"Prioritizing strategic collaborations that elevate diverse audience insights are paramount at App Science, and our deepening relationship with Pivot enhances our ability to improve in-market customer reach and data validation beyond what traditional measurement firms can offer," said
App Science's real-time platform has helped Pivot become more interoperable, providing an agnostic solution to view and measure their partners and platforms in a single location.
The partnership also provides mutual benefits, with Pivot contributing valuable feedback to App Science's analytics platform. This iterative process ensures both companies leverage insights to enhance efficiencies across all audiences for optimization and their strategic media plans.
"App Science's reporting dashboard bridges the gap in our current measurement limitations to support audience verification at more than just the age and gender level," said
App Science's cross-platform measurement solutions will empower Pivot to reach, engage, and validate their audiences and their behaviors at a deeper level. By capturing the evolving mobility of human behavior in real time, App Science's platform aims to facilitate more effective marketing decisions.
About App Science
App Science is an AI-powered analytics platform that provides audience intelligence through its cross-platform measurement utilizing its proprietary 55MM
About
About
Established in 2012, Pivot is the first and number one Asian American advertising agency with a focus on digital and programmatic advertising. We leverage data and audience insights for informed decision-making and consistently seek business solutions in a world of personalized digital marketing with the right message delivered to the right people at the right time. Our on-demand experts manage and optimize advertising campaigns in the industry-leading adtech platforms (DSPs) through strategic programmatic campaign recommendation, audience planning, media buying, high-impact creative activation, and unified analytic solutions.
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