Gillette Venus Supports The Saltwater Collective to Launch New Size-inclusive Swimwear Collection
With every order from the new collection, a portion of the profits will go towards funding programming with Canadian charity, Fast and Female
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With Gillette Venus’ support, The Saltwater Collective is launching a new collection, uniquely designed in response to what Canadian women are looking for from their swimwear. (Photo: Business Wire)
The campaign launched in
“At Venus, we are committed to celebrating all women, all bodies, and all types of skin,” says
The partnership supports The Saltwater Collective’s launch of a new collection that is uniquely designed in response to what Canadian women are looking for from their swimwear. The collection features six designs, available in four colourways, and includes three existing favourites from The Saltwater Collective’s offerings, while launching three new designs. To further expand The Saltwater Collective’s size offerings, the collection will also introduce a new size: 4XL.
“My goal with The Saltwater Collective is to create swimwear that helps women feel confident in their own skin,” says
Leveraging the survey conducted by Venus2, the collection is built to help solve some of those issues by including designs that:
- Offer greater support
- Flatter the mid-section
- Use quality fabrics to maintain the shape of the swimsuit with proper care
The collection will be available for a limited pre-sale on
Helping Girls Across Canada
Venus and The Saltwater Collective are strong supporters of body confidence, and are sponsoring Fast and Female, a Canadian charity that empowers girls through sport, physical activity and education. 40 per cent of the profits from the collection from now until
For Women Who Choose to Shave
For the 96% of Canadian women who shave before putting on a bathing suit2, Venus products are designed with women’s bodies and their hair in mind. Venus’ NEW Miami Collection features vibrant
- Venus Miami Midnight Extra Smooth Razor: This razor features the SkinElixir Lubrastrip formulated with Vitamin E and Avocado Oil that delivers a long-lasting shave with 10x more lubrication3 to guard your skin against nicks and cuts.
- Venus Miami Sunrise Deluxe Smooth Sensitive: This razor features the SkinElixir Lubrastrip formulated with aloe and 10x more lubrication3 to guard your skin against irritation, nicks, and cuts.
For women looking for pubic region care, Venus offers a complete line-up of products that can be used together as a regimen, or individually to fit each person’s needs.
-
Venus for Pubic Hair &
Skin Razor : Specifically designed to help protect pubic skin from shaving irritation, this razor has a patented Irritation Defense Bar that allows blades to remove the hair while barely touching the skin. It includes an ergonomic handle with a sleek design and soft-touch grip for control while shaving. - Prep, Protect, Maintain: The Venus for Pubic Hair and Skin line-up of products also includesa Skin Smoothing Exfoliant, a 2-in-1 Cleanser and Shave Gel, a Daily Soothing Serum and a Gentle Trimmer.
The full Venus for Pubic Hair and Skin line-up of products is pH balanced and made without parabens, dyes, fragrance, silicones, and is dermatologist and gynecologist tested.
The Venus Miami Collection and the Venus for Pubic Hair and Skin line-up of products are available at national food, drug, mass merchandise stores, online retailers, and Gillettevenus.ca.
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3. vs. Venus Smooth
About
About The Saltwater Collective: The Saltwater Collective is a line of elevated essentials, thoughtfully and sustainably designed to reframe the story around swimwear. For more information, please visit https://www.thesaltwatercollective.com/
About Fast & Female: Fast and Female is a Canadian charity on a mission to empower girls through sport, physical activity, and education. Using our evidence-based curriculum, developed by industry leaders, we aim to build the confidence and leadership skills of girls ages 8-18 through our events and programs. For more information, please visit https://fastandfemale.com.
Category: Gillette-Venus
View source version on businesswire.com: https://www.businesswire.com/news/home/20240424416911/en/
Venus/P&G Grooming
Marta LopezSilva
Email: lopezsilva.m@pg.com
Porter Novelli Canada
Email: amanda.mallat@porternovelli.com
Source: