RBC first Canadian bank honoured with The Digital Banker's Digital CX award for global excellence in account opening experiences
Award is RBC's second international recognition for leadership in customer onboarding this year
The award follows recent global recognition from Celent as
"It's an honour to be the first Canadian bank to receive a Digital CX Award in this category," said
With RBC's omni-channel account opening experience, clients can harness the best of digital and human interactions, and seamlessly move between them based on their preferences and needs. From self-serve to advisor-assisted options, clients are empowered to personalize the process, open other accounts in the same session, and ultimately determine what's right for them during their first interaction with RBC.
The Digital CX Awards, hosted by The Digital Banker, recognize pioneering innovation in digital customer experiences across the financial services industry. It evaluates nominations based on four key criteria, including digital innovation, engagement, personalization and user experience.
In 2023, RBC received a Digital CX Award for Best Use of AI for Customer Experience, which recognized NOMI Forecast, a cutting-edge AI solution that uses deep learning to offer timely and accurate predictions of client cashflow. NOMI Forecast was developed alongside Borealis AI, a world-class AI research centre backed by RBC.
We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.
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