Spike Lee and Giancarlo Esposito Find 'Italy in America' in New Advertising Campaign for All-new, All-electric Fiat 500e
AUBURN HILLS, Mich.,
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Spike Lee directs and stars in campaign withGiancarlo Esposito , marking the iconic duo's first national advertising campaign together - Esposito helps Lee find his inner Italian as they discover how their urban commute becomes more "dolce" in the all-electric 2024
Fiat 500e - The marketing campaign debuts with a 60-second online spot, "
Italy in America," and will include more than a dozen creative elements featuring the duo across theFIAT brand's social media channels - The campaign will run through spring and summer, extending into fall
- The all-new, all-electric 2024
Fiat 500e, produced at the historic Mirafiori factory inTurin, Italy , is available now acrossFIAT North America showrooms - The all-new, all-electric 2024
Fiat 500e isStellantis' first battery-electric vehicle (BEV) inNorth America , combining the love of an iconic brand with a sustainable mission
Legendary director
"As the all-new, all-electric 2024
The campaign brings together Lee and Esposito and is largely unscripted, allowing the two to act off their innate chemistry and enduring friendship. In the campaign, Esposito shares with Lee his Italian heritage and, together with the
Lee and Esposito have known and worked with each other for more than 40 years, collaborating on numerous projects together, including "School Daze," "Do The Right Thing," "Mo' Better Blues" and "Malcolm X."
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"Where Are You?" - Esposito gets lost in the immersive JBL Virtual Venues audio technology. Featuring four venues hand-selected by Maestro
Andrea Bocelli , the Virtual Venues feature in the JBL premium sound system offers listeners a virtual-reality audio experience that changes the acoustic characteristics of the car depending on the chosen location, transporting listeners to unique listening environments. Big things come in small packages and the all-newFiat 500e does not disappoint with decibels of clarity. Listeners can now immerse themselves in music like never before, "visiting" the following venues:Giuseppe Verdi Opera House ,Pisa – Feel the music in one of the most iconic opera houses in the world, live as if you were front rowMy Music Room – An intimate musical experience that virtually places you directly in front of your favorite artistsMy Recording Studio – Enjoy the pure acoustics of a virtual space replicating Maestro Bocelli's own recording studioOpen-Air Arena – Transport your listening experience to a stadium or arena, with its unmistakable energy and acoustics
- "Elettrica" – It's not just electric … it's "elettrica." It's not just the pronunciation Esposito explains to Lee, it's "Italian electric," meaning it is stylish, small, lightweight, efficient and environmentally ethical
- "Bigger Is … Bigger" – Esposito shows how the American mantra of "bigger is better" isn't always a benefit when parking in the city
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"Why They Gave The Car Eyes" – Esposito explains the Italian point-of-view when it comes to the Italian design of the electric
Fiat 500e's unique LED "eye" headlights and Level 2 autonomy radar and camera - "A Car That Listens" - Esposito shows Lee the beauty of the "Hey Fiat" voice recognition feature
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"A Car That Can Sing" - Esposito shares the joy of the
Fiat 500e's symphonic hum from its pedestrian Acoustic Vehicle Alerting System (AVAS) system as it drives through city streets -
"Too Italian" - Lee embraces his newfound Italian fashion, which simultaneously also describes the
Fiat 500e -
"Italian Seats" - While enjoying gelato together, Esposito playfully tells Lee not to dirty up the eco-leather seats of his
Fiat 500e
The BEV Experience
The lightest passenger BEV in the market, the 500e boasts an estimated range of 149 miles (240 kilometers), enabled by a 42-kWh battery with a Level 2 (11 kW) charge time of six hours. BEV capability combined with quintessential design cues make it unmistakably
The friendly, fun-to-drive
The "
Product Drop
As part of its innovative marketing plan,
FIAT Brand
FIAT brand celebrates 125 years as an automaker and some things haven't changed. Iconic Italian design and refinement, plus a fun-to-drive factor, come standard with every
In early 2024, FIAT brand will launch the
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Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
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Twitter: www.twitter.com/fiatusa or @StellantisNA
YouTube: www.youtube.com/fiatusa or https://www.youtube.com/StellantisNA
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