New Report Illuminates Gen Z Philanthropic Giving Behavior
The first free-to-access Gen Z philanthropy report of this magnitude, the
"Our research shows that Gen Zers are generous and are already taking an active role in philanthropy as donors, advocates, volunteers, and even as employees at nonprofit organizations," said
Key Findings:
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Gen Zers are generous, especially with their time and energy.
- 84% of Gen Zers report that they support nonprofit organizations, charities, or causes in some way.
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Dollar donations by Gen Z will likely grow in the coming years.
- As financial donors, Gen Zers are at an early stage of their development, yet 1/3 of Gen Z donors said they plan to increase their giving in the coming year.
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Gen Z is motivated by trust in organizations and wants to be assured of impact.
- Across the board, Gen Zers report that their giving is motivated by belief in an organization's mission and that they want assurance that an organization gives back to the community.
- Nearly 70% say that impact reporting is likely to motivate increased giving and nearly 60% said a postal thank-you letter would motivate them.
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Convenience and spontaneity drive Gen Z's giving channel preferences.
- Key giving channels for Gen Zers include opportunities that fit in the flow of their daily lives, such as donating at checkout, at events, and via social media. 42% say they tend to engage spontaneously with causes and organizations.
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Workplace giving and volunteering is a strong positive with Gen Zers.
- Among employees of companies offering these programs, 89% and 92% of Gen Zers participate, respectively.
In addition to the research conducted by the
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For more information on Gen Z giving trends, the full 30+ page report can be accessed here. All
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About Blackbaud
Blackbaud (NASDAQ: BLKB) is the leading software provider exclusively dedicated to powering social impact. Serving the nonprofit and education sectors, companies committed to social responsibility and individual change makers, Blackbaud's essential software is built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility and education management. With millions of users and over
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SOURCE Blackbaud