iQIYI Releases May Holiday Content Consumption Report, Showcasing Robust Viewer Engagement Across Genres
Popular dramas boost tourism in filming locations
The holiday season witnessed a remarkable 37% sequential increase in the total viewing time for iQIYI's film channel, with Pegasus 2, Article 20, and YOLO claiming the top three spots. Variety shows channel also saw a significant 35% growth in viewing time compared with the previous period, driven by rising popularity of immersive detective and agricultural themed experiences. While The Rap of
Furthermore, iQIYI's sports programming channel attracted a diverse range of viewers, resulting in a 71% sequential surge in total viewing time compared with the previous period. As highlighted in the recent 2024 iQIYI
The report also highlighted the interesting correlation between the viewing times of popular drama series and the popularity of the corresponding filming locations. The iQIYI original Chinese series To the Wonder, which selected for CANNESERIES this year, gained traction even before its official release, with trailers gaining over 3.88 million views on social media platform Weibo. Concurrently, the
Likewise, iQIYI's blockbuster drama series The Knockout witnessed a 17% sequential uptick in viewing time during the holiday period, while its filming location, Jiangmen city in
The robust viewership of premium content across genres reflects iQIYI's dedication to delivering high-quality and diverse offerings. Reaffirming its commitment to premium content, the company has unveiled an impressive array of over 300 new titles at its
CONTACT: iQIYI Press, press@qiyi.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/iqiyi-releases-may-holiday-content-consumption-report-showcasing-robust-viewer-engagement-across-genres-302140965.html
SOURCE iQIYI